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Fujifilm's Thomas Shay Wins Norman C. Lipton Lifetime Achievement Award from PMDA

November 1, 2007--- The Photo Imaging Manufacturers and Distributors Association (PMDA) released its award winners to be announced at the annual dinner on January 30, 2008 at the New York, New York Hotel & Casino in Las Vegas.

Among the winners this year is the recipient of the Norman C. Lipton Lifetime Achievement Award, Tom Shay, who retired from Fujifilm this year after 35 years of service.

Shay is a photo industry veteran who logged more than 40 years selling, marketing and communicating photographic technologies and products.

Shay's career began in the sixties with a photographic importer and distributor and, in 1971, he joined Fujifilm USA. His 35-year career there closely tracks the evolution of the Fujifilm brand in the U.S. as the company made its transition from film to the digital era. One milestone along the way was his leadership in driving the PR effort in support of the company’s sponsorship of the 1984 Olympics – an industry coup that led to significant growth for Fujifilm in the US.

Shay also made longstanding contributions to "Rehabilitation Through Photography," an organization dedicated to giving disabled and disadvantaged people a greater sense of achievement, accomplishment and self-esteem through photography. Tom has been a member of the Board of Directors for 25 years and in addition to raising funds from Fujifilm and other sources, has served in various capacities on the RTP Industry Committee, acting as a matchmaker to fill the needs of RTP with the financial, product, and human resources of the industry.

In addition, Phil Askey, Founder and Editor of, will receive the 2008 Person of the Year award.

Other recipients to receive awards from PMDA at the gala event include Keizo Ishiguro, General Manager, Device Development Center, Panasonic for Technical Achievement, Thomas Shay, former Director of Corporate Communications, Fujifilm USA for Lifetime Achievement, and world-renowned outdoor photographer and environmentalist Frans Lanting for Photographer of the Year. In addition, David Vaskevitch of Microsoft will be presented the PMDA Visionary Award.

The PMDA awards are given annually to the persons or organizations that have significantly contributed to the imaging industry throughout the year, or throughout their careers, and have had a positive and meaningful impact on the business of photography.

Full bios of the winners are below:

Phil Askey – Person of the Year

Phil Askey is the founder and editor of the world’s leading online digital photography resource.

After spending some time researching the purchase of his first digital camera in 1998 Phil decided to share his experience and impressions of his new Nikon Coolpix 900 on his personal website, Bitten by the digital camera bug and having learned everything there was to know about the underlying technologies, Phil contacted other manufacturers about the possibility of borrowing other cameras models in order to review them for a new site he was planning.

The first true review posted was the Canon PowerShot Pro70 on Christmas Day 1998. From that day on Phil reviewed approximately one camera a month, developing and refining a new, rigorous testing regime based on controlled measurement and analysis. As his readership and reputation grew, the influence of his innovative in-depth reviewing style could be seen throughout the photographic industry, and it’s fair to say his testing methods changed forever the way camera reviews were conducted both online and in print.

In September 1998 the site was renamed ‘’ and added its now easily recognizable logo.

At the end of 1999 Phil gave up his full-time job as a Technical Manager for an Internet based business-to-business company and moved with his wife and business partner Joanna back to the United Kingdom to establish DPReview as a full-time concern, which now regularly receives over 20 million visitor sessions per month. In April 2007 was acquired by

Keizo Ishiguro – Technical Achievement Award

As General Manager, Device Development Center of Panasonic AVC Networks Company (PAVC) Keizo Ishiguro is responsible for the management and development of optical devices while overseeing a team whose size has doubled since 2004. Ishiguro is responsible for zoom lenses for digital still cameras and video cameras; optical pick-up lenses for CD, DVD and Blu-ray discs; optical devices for video products such as Plasma display panels and projectors and aspherical lenses.

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