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Frans Lanting Chooses Epson for Life Exhibit Prints



Epson Europe B.V

Frans Lanting, one of the great nature photographers of our time, brings his unique and breathtaking images to Europe. Seven years in development, "Life: A Journey Through Time" is Frans Lanting's most ambitious project to date. It depicts a journey of photographic discovery that parallels new scientific insights about the story of life on Earth. The photographic exhibition, which will tour Europe, has been printed using the latest Epson Stylus Pro printing technology featuring UltraChrome K3 Ink with Vivid Magenta. In addition to the exhibition, the Life project includes a multimedia orchestral performance with a score by Philip Glass, a large-format photographic book and a dedicated website.

The exhibition will combine fine photographic prints with interpretive text panels. The collection of prints includes Stromatolites, an erupting volcano in Hawaii, and the warm waters of the Great Barrier Reef. For Lanting, it was important that the prints reflected the real beauty of the sights that he photographed. "I have been on an incredible journey, seeing some of the most thought provoking and moving scenes of nature. I wanted this experience to be expressed through the exhibition and the LIFE events. We used Epson's state-of-the-art Stylus Pro printers and UltraChrome K3 Ink with Vivid Magenta to help us achieve prints that will do these natural wonders justice. I can say that we have more than fulfilled this aim," said Lanting.

Epson UltraChrome K3 with Vivid Magenta further expands the already wide color gamut of UltraChrome K3 and is a breakthrough in pigment chemistry. It features in Epson's wide- format printer range which includes the A2 Stylus Pro 4880, 24-inch Stylus Pro 7880, 44-inch Stylus Pro 9880, and 64-inch Stylus Pro 11880. The full ink set includes nine ink cartridges: photo black, matte black, light black, light light black, cyan, light cyan, yellow, vivid magenta, and vivid light magenta. The two magenta inks use new high-density pigments that create more vibrant blues and magenta, for example those found in seascapes or landscapes. Both photo black and matte black cartridges are easy interchangeable and optimize output for glossy and matte papers. The UltraChrome K3 ink with Vivid Magenta, enables superb grey balance and precise color without any color cast.

The Exhibition

Life: A Journey Through Time is produced as a touring photographic exhibition by Frans Lanting Studio in collaboration with Epson. Exhibition dates include:

03 November 2007, Genoa, Italy

LIFE music performance and indoor exhibition at the Art and Science Festival. Exhibition runs from 26 October to 06 November


15 March 2008, Knokke, Belgium

LIFE exhibition at the Cultureel Centrum. Exhibition runs until 30 June


Appearances

22 October 2007, Helsinki, Finland

Keynote speech at annual event of the Finish Nature Photographic Society.


26 October 2007, London, UK

LIFE presentation at the Royal Geographic Society


02 November 2007, Vargarda, Sweden

LIFE presentation at the Nature Photo Festival


04 November 2007, Genoa, Italy

LIFE presentation at the Art and Science Festival


A separate North American exhibition that will tour concurrently with the European exhibit is under development with Epson US.


   







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