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Epson Print Academy Kicks Off All-New Program with Latest Breakthrough Technologies



LONG BEACH, Calif. - Sept. 24, 2008 - The Epson Print Academy® will be back on tour featuring an all-new curriculum and instruction from world-renowned photographers, master printmakers and color management experts using the latest digital workflow and printing technology, including new Epson UltraChrome® HDR ink technology, and Adobe® Photoshop® Lightroom® 2 and Adobe® Photoshop® CS4.

The 15-city touring program kicks off on Nov. 8 in Atlanta, GA and continues through May 2009 with stops throughout North America.

"The goal of the Epson Print Academy is to provide both an educational and inspirational venue for photo enthusiasts and working pros alike to interact with some of the most knowledgeable professionals in the field," said Dan (Dano) Steinhardt, marketing manager, Epson Professional Imaging.

"Print Academy attendees receive instruction and insight into how they can get the most out of the latest digital imaging workflow tools to dramatically advance their printmaking skills. Over the years, we've had tremendous levels of participation and overwhelmingly positive feedback, due in large part to the participation of experts in the field as well as the integration of the latest digital imaging products and technology from supporting companies. We're looking forward to another successful tour."

In each city, the Epson Print Academy offers two simultaneous tracks. Track One is ideal for advanced amateurs and photo enthusiasts interested in learning how professionals create award-winning prints from the latest generation digital SLRs, while Track Two is designed exclusively for working professionals and covers advanced techniques for increasing productivity and optimizing workflows to create the ultimate print. Both tracks will incorporate Epson's latest printing technology and provide instruction with Adobe Photoshop Lightroom 2 and Adobe Photoshop CS4.

"For a serious photographer, there's no point in spending time editing your photos if you can't be assured of showcasing the results with the highest possible quality," said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. "We are happy to be collaborating with Epson and this talented group of photographers on the development of the Epson Print Academy curriculum so that photographers get the most out of the enhanced workflows in Photoshop Lightroom 2 and Photoshop CS4, as well as Epson's latest technology, to produce incredible prints."

Hosted by well-known New York City-based photographer and lecturer Jack Reznicki, Track One integrates video interviews, including a special segment on location with nature photographer John Shaw, along with live digital printing workflow tutorials, covering a range of topics, including:

· Easy-to-understand Photoshop Lightroom 2 techniques for getting the most out of Raw files

· Improving images and print quality with easy-to-use lighting techniques

· Basic color management, including creating and using custom color profiles

· New ways to create incredible black-and-white prints

· Printing with Photoshop CS4 and using new Photoshop plug-ins

· Maximizing print quality with the Epson Stylus® Photo R2880

· Sneak Peek at new Epson UltraChrome HDR ink technology

Track Two features live presentations and demonstrations by renowned industry experts such as John Paul Caponigro, Greg Gorman, Mac Holbert, Andrew Rodney, and Jeff Schewe and covers a range of advanced topics, including:

· Working with expanded color spaces and smart objects in a non-destructive 16-bit printing workflow

· Advanced techniques for working with Lightroom 2 and Photoshop CS4

· Maximizing image quality and improving productivity using Camera Raw 5 in Photoshop CS4 and the Develop Module in Lightroom 2

· Digital photography and ink jet folklore, myths and urban legends explored and explained

· Fine art print handling, mounting and framing and understanding image permanence with Michael Reichmann of The Luminous Landscape and Henry Wilhelm of Wilhelm Imaging Research

· Advanced techniques for producing black-and-white prints with greater control and quality

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