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Epson Introduces Portrait Series
Epson America, Inc.



LONG BEACH, Calif., Jan. 16 -- Epson has partnered with ExpressDigital to introduce a new workflow and printing solution called theEpson Portrait Edition Series, available for both the Epson Stylus(R) Pro 3800 and 4800 printers. The new Series represents a complete hardware and software solution that gives wedding, portrait and event photographers virtually everything they need to create customized print packages that can be sold in-house or online via a customized Web store front. Featuring Epson's award-winning Epson UltraChrome K3(TM) printing technology and full-featured workflow management functionality, the Epson Portrait Edition Series enables photographers to sell, fulfill and print orders right in their studio, producing prints that surpass the quality of traditional lab prints and generate increased profits.

"The Epson Portrait Edition Series is engineered to deliver a seamless workflow solution that wedding and portrait photographers will truly appreciate, allowing them to create and print packages in-house efficiently and affordably," said Philip Amato , product manager, professional imaging, Epson America, Inc. "It provides photographers better in-house sales tools, as well as a customized online storefront to expand their reach to potential customers. The end result translates to more control, more profit and better prints for their customers."

"ExpressDigital is pleased to partner with an industry leader like Epson to deliver the Epson Portrait Edition Series to professional photographers," said Graham McFarland, president and CEO, ExpressDigital. "The Series offers the most seamless business solution available on the market today, providing all the pieces that photographers need to create a profitable business model in no time."

The Complete Photo Business in a Box

The Epson Portrait Edition Series is the one-stop photo business answerfor busy photographers, from weekend warriors to principals of medium-size studios, providing the creative and business management functionality needed to maximize profitability. It includes a customized version of ExpressDigital(R) Darkroom(TM) Core Edition software that integrates crucial workflow components, including importing, cataloging and archiving photos,enhancing and editing photos and projects, creating new photo products with easy-to-use tools, and comprehensive selling and marketing features. Easy set-up and configuration enables photographers to create a Web storefront within a few hours and sell prints the same day. In addition, Epson's printer drivers and advanced color management technologies are seamlessly integrated into the customized software.

Designed to give professional photographers a simple way to control and speed up the entire print production process while eliminating their dependence on traditional printing labs, the Series provides virtually limitless on-demand printing capabilities, including batch or rush printing,and a wider range of media choices for photo products ranging from wallet to16"x 20" portraits and even customized 17"x 22" prints.

The ability to print in-house provides extreme convenience and flexibility, eliminating traditional photo lab fees and giving photographers more control over shooting and delivery times. In addition, Epson's UltraChrome K3 printing technology, combined with built-in advanced color management controls, make printing easy and ensure optimal color and accuracy to produce the highest quality prints in the industry.


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