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Edmunds' Inside Line Launches Automotive Photo Store
via NewsEdge Corporation



Business Editors/Automotive Writers SANTA MONICA, Calif.--(BUSINESS WIRE)--Feb. 2, 2007--Inside Line, Edmunds' high-speed online car magazine, today announced that it has launched the Inside Line Photo Store at http://photostore.insideline.com. This new feature allows shoppers to purchase top-quality images of cars and trucks taken by the highly-regarded photographers of the most-read automotive enthusiast Web site. The Photo Store is powered by Pictopia, the premier photo commerce provider to the world's top media companies.

"Inside Line's audience surpasses the combined circulation of the two largest automotive enthusiast magazines, and that audience has expressed a strong demand for our professional photographs," said Elliott Gordon, Senior Director of Edmunds' Inside Line.

Visitors to the Inside Line Photo Store can choose from hundreds of car and truck photos, select from among a variety of sizes and decide whether they prefer to purchase photos framed or unframed. Photos are sharp and realistic since they are developed using state-of-the-art digital imaging technologies and high-quality photographic paper. A straightforward ordering and shipping process makes it easy for site visitors to purchase these photos for themselves or for gifts.

"In an age where people regularly buy songs from iTunes and create personal web pages on social networking sites like CarSpace, we expect that people will embrace the opportunity to own quality photography from a favorite web site," said Matthew Kumin, Executive Vice President and General Manager of Edmunds.com Media.

For more information on the Inside Line Photo Store, visit http://photostore.insideline.com. For more information on Pictopia, visit http://www.pictopia.com.

About Edmunds Inc. http://www.edmunds.com/help/about

Edmunds Inc. publishes three web sites that empower, engage and educate automotive consumers and enthusiasts. Edmunds.com, http://www.edmunds.com, the premiere resource for automotive consumer information, was launched in 1995 as the first automotive information web site. Its most popular feature, the Edmunds.com True Market Value(R), is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP and has been selected by consumers as the "Most Useful Web Site," according to every J.D. Power and Associates New Autoshopper.com Study(SM). Edmunds was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive web sites. Inside Line was launched in January 2005 and is the most-read automotive enthusiast web site. CarSpace launched in February 2006 and is an automotive lifestyle social networking web site for anyone with an interest in automobiles. The company is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

About Pictopia http://www.pictopia.com

Founded in 1999 in Emeryville, CA, Pictopia http://www.pictopia.com is the premier photo commerce provider to the world's top media companies, including the Associated Press, National Geographic, the Washington Post, Gannett, and Tribune Company, among others, enabling such organizations to sell photos from their vast image collections directly to the public. Pictopia has developed proprietary reproduction technology and streamlined fulfillment processes to make selling prints directly to their audiences a profitable revenue stream. Pictopia's Print This Picture (PTP) Service combines high-quality, automated photography reproduction with e-commerce infrastructure, to make any image seen in mass media accessible to consumers as framed or unframed wall decor for the home or office.

Consumers can now buy world-class photography over the Internet, mail or telephone, instead of through high-priced art galleries. Pictopia also provides the highest quality photographic services to professional and amateur photographers, other photo labs, museums, galleries, and corporations. Pictopia's professional photographic services include Heidelberg drum scans, Lightjet c-prints and other state-of-the-art digital imaging services. For more information, see the site: http://www.pictopia.com.

CONTACT: Edmunds Inc. Chintan Talati or Jeannine Fallon, 310-309-4900 pr@edmunds.com www.edmunds.com or Pictopia Agency Contact: Thomas PR Karen Thomas, 631-549-7575 kthomas@thomaspr.com KEYWORD: CALIFORNIAINDUSTRY KEYWORD: AUTOMOTIVE CONSUMER/HOUSEHOLD INTERNET E-COMMERCE PRODUCTSOURCE: Edmunds Inc.

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