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Casio Releases Three New Exilim Digital Cameras



DOVER, NJ, AUGUST 20, 2008 - Casio America, Inc., in conjunction with it's parent company, Casio Computer Co., Ltd. announced the release of three new high-profile additions to its EXILIM family of digital cameras.

The 10.1 effective megapixel EXILIM Zoom EX-Z300 and the 9.1 effective megapixel EXILIM Zoom EX-Z250 both deliver high resolution images and high tech functionality made possible by a new Casio imaging engine for high speed image processing. The 9.1 effective megapixel EXILIM Zoom EX-Z85 camera features a stylish design and is packed with the kind of innovative features users have come to expect from Casio.

EX-Z300 and EX-Z250 combine high resolution and high speed image processing to produce beautiful photos of people and night scenes

Thanks to Casio's new EXILIM Engine 3.0*, these two cameras produce beautiful image quality with low noise and moiré. Both are high resolution models, boasting excellent resolving power and offering precise, smooth rendering of images. The image processing speed and power of Casio's new engine make possible entirely new functions that deliver fantastic photos of people's faces, night scenes and other subjects that have challenged photographers for years.

These cameras automatically detect and correct for difficult situations, such as night scene photography where camera shake could be a problem, or backlit subjects where faces often come out too dark. This all means that users get great, well-balanced photos of family and friends against any background with no more worry than it takes to press the shutter button.

* EXILIM Engine 3.0: This is an image processing module that packages a new, dedicated high speed image processing CPU (central processing unit) with the high performance CPU used to date. Digital cameras are constantly developing and evolving new levels of "beautiful imagery" and "convenient shooting functions." This new module quickly processes complex images, making it possible for customers to shoot and view wonderful photos with simplicity and ease.

These cameras also feature a Makeup function that creates beautiful photographs of people's faces: high end image processing can smooth skin and soften facial shadows caused by sunlight. The photographer gets to choose to apply such image processing at one of twelve levels, from weak through strong, and can shoot while checking the results of the effects in the LCD monitor. At last, a camera that brings out all the beauty of the human face, creating images worthy of holding onto for a lifetime.

EXILIM Zoom EX-Z85 -- 9.1 effective megapixel camera with stylish design

The EX-Z85 comes with a Face Recognition function that can detect the presence of up to 10 people's faces and then give priority to the faces of pre-registered people for correct focus and exposure, and an Auto Shutter function, which automatically takes a photo the instant camera shake ceases, as well as a Movie button that lets users easily record widescreen movies. The design of the focus frame and the color of the menu screen can be customized in accordance with each user's wishes. The EX-Z85 delivers high performance with a compact, stylish look.

"We are proud to welcome three new additions to the EXILIM family of sleek and attractive digital cameras," said Bill Heuer, Vice President of Casio’s Digital Imaging Division. "The new EXILIM engine for high speed image processing takes these point-and-shoot digital cameras to a new level of functionality."

The three new cameras will be available at retail in October in the following colors: The EX-Z300, MSRP $299.99, will be available in silver, black and pink; the EX-Z250, MSRP $249.99 will be available in silver and black and the EX-Z85, MSRP $179.99, will be available in brown and orange.

EXILIM Zoom EX-Z300 and EX-Z250 -- Two high quality digital cameras with excellent functionality that allows users to take beautiful pictures of people’s faces and night scenes

One model with 10.1 effective megapixels and the other with 9.1 effective megapixels

The two new cameras are the 10.1 effective megapixel EX-Z300 and the 9.1 effective megapixel EX-Z250. Thanks to Casio's original image processing technologies, these cameras achieve an extremely precise, smooth rendering of high-resolution images, reducing a great deal of noise in pictures taken at high sensitivity levels. This is the result of Casio's pursuit of the beautiful image quality that users expect from cameras with very high resolution.

28mm wide angle, 4X optical zoom lenses

These lenses zoom from 28mm to 112mm (35mm film camera equivalent). Users can enjoy a wide range of shooting options, from wide angle photography that is convenient when shooting large objects or many people in a small space, to telephoto shooting which brings distant subjects close.

New functions that take advantage of the high speed image processing of Casio's newly developed EXILIM Engine 3.0:

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