LAKE SUCCESS, N.Y., August 20, 2007 – Following months of intense anticipation by Digital SLR enthusiasts worldwide, the EOS 40D DIGITAL SLR Camera from Canon U.S.A., Inc. is scheduled to begin sailing into stores in early September.
Building on the success of Canon’s perennially popular “prosumer” EOS 20D and 30D models, the EOS 40D advances the state-of-the-art for mid-range Digital SLR cameras, making it a natural first choice for advanced amateur photographers and entry-level professionals, and an ideal second body for more established photo pros. Indeed, given the level of feature upgrades and improvements, technological wizardry and user-requested creative controls, the Canon EOS 40D SLR’s “prosumer” appellation may refer more to its accessible price point than to the exceptional quality, clarity and resolution of the images it creates.
From the camera’s newly enhanced, 10.1-megapixel CMOS imaging sensor (designed and manufactured by Canon) and its proprietary and super-efficient DIGIC III image processor, to its completely redesigned autofocus sensor and fast, 6.5 frame-per-second (fps) continuous shooting capability (for bursts of up to 75 Large/Fine JPEGs or 17 RAW images), the EOS 40D SLR puts the fun in functionality and makes serious photo business a positive pleasure.
Indeed, at 6.5 fps, no Digital SLR in the EOS 40D mid-range class and price category has so high a continuous shooting capability  , making it ideal for shooting – and actually capturing – speed-sensitive outdoor and wild-nature shots as well as a wide variety of action and sports scenes. The speed of the EOS 40D SLR comes from Canon’s balanced combination of its latest processor, DIGIC IIII, DDR SDRAM high-speed memory, four-channel-per-line sensor readout, and two separate motors for shutter and mirror operation.
“This newest member of Canon’s Digital SLR family takes mid-range Digital SLRs to exciting new heights with enhanced resolution and image quality, faster shooting and processing speeds and better overall functionality than ever before,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “The Canon EOS 40D Digital SLR Camera incorporates many Canon innovations and advancements that differentiate our products from the competition, while respecting and reinforcing our long-standing traditions of providing superior value and innovative imaging technology.”
Display’s the Thing
The most easily visible upgrade on the EOS 40D Digital SLR is the camera’s larger three-inch LCD screen (compared with the EOS 30D’s 2.5-inch monitor). Still, size is only the beginning of the difference between these two cameras’ displays. In order to increase viewing ease in outdoor conditions such as bright sunlight, Canon raised the brightness level of the EOS 40D camera’s 230,000-pixel LCD screen, broadened the color gamut and narrowed the viewing angle from 170 degrees to a still wide 140-degree perspective in all directions. An added advantage of the larger-sized display is the ability to use a larger font size for text, making it easier to read setting and menu options on the screen. The camera’s menu is organized in the same tabbed format as the EOS-1D Mark III Digital SLR.
Canon extends its “ease-of-reading” policy to the EOS 40D SLR’s viewfinder as well. The upgraded viewfinder increases optical magnification from 0.90x to 0.95x, expands the viewing angle from 251 degrees to 264 degrees and raises the eye point from 20mm to 22mm.
Recognizing the often rigorous shooting conditions encountered by professional and advanced amateur photographers, Canon design engineers made the EOS 40D SLR’s magnesium alloy exterior even more ruggedly dependable than its predecessors with upgraded dust and weather resistant construction, particularly around the camera’s connection ports, battery compartment and single-slot compact flash memory card door.
Should the user inadvertently open the compact flash card door while the camera is writing to the card, a warning will pop up on the LCD screen and an open door “alarm” will sound, but the image(s) will continue writing to the memory card without interruption. The EOS 40D SLR also retains many of the outstanding features of the EOS 30D model, such as its fast 0.15-second initial start-up, its extremely durable shutter (rated up to 100,000 cycles), its top shutter speed of 1/8000 sec and 1/250 maximum X-sync flash shutter speed setting.
Improved Image Quality
Although it is based on the image sensor used in the EOS Digital Rebel XTi, the EOS 40D Digital SLR’s 10.1-megapixel CMOS APS-C size image sensor has been significantly improved thanks to the use of larger microlenses over each pixel to reduce noise and expand sensitivity up to ISO 3200. The EOS 40D retains the model 30D camera’s 1.6x focal length conversion factor (compared to full-frame digital image sensors or 35mm film) and is compatible with the full line-up of Canon EF lenses as well as the Company’s expanding selection of high-quality, affordable EF-S lenses created specifically for Canon Digital SLRs with APS-C size image sensors.
Adding to the improved virtuosity of the images captured by the EOS 40D SLR is the camera’s 14-bit Analog-to-Digital (A/D) conversion process. Able to recognize 16,384 colors per channel (four times the number of colors recognized by the EOS 30D SLR’s 12-bit conversion capability), the EOS 40D camera is able to produce images with finer and more accurate gradations of tones and colors. The EOS 40D also incorporates the optional Highlight Tone Priority and High-ISO Noise Reduction functions first introduced earlier this year with the EOS-1D Mark III Professional Digital SLR.
DIGIC III is the latest generation of Canon’s proprietary image processing engine. DIGIC III technology ensures that the fine details and natural colors of the images are optimally recorded and, as an added bonus, is also responsible for the EOS 40D SLR’s high-speed performance, faster signal processing and even its efficient energy consumption.
In addition to retaining the RAW image capture capabilities of its predecessors, the EOS 40D SLR now offers a more manageable “sRAW” recording format. In sRAW mode, the number of pixels is reduced to one-fourth that of a standard RAW image and the file size is cut in half, while retaining all of the flexibility and creative possibilities associated with full-size, conventional RAW images.
Improved Autofocus and Exposure Control
While the EOS 40D SLR maintains the nine-point wide area AF coverage first introduced on the EOS 20D camera, Canon has made significant improvements to its speed, precision and functionality, minimizing subject recognition problems in the process. The EOS 40D camera’s completely redesigned nine-point AF sensor provides cross-type AF measurement at all nine focusing points for maximum apertures up to f/5.6, and for the first time in any EOS camera, the central AF point offers enhanced precision for both vertical and horizontal subject contrast when using EF or EF-S lenses featuring maximum apertures of f/2.8 or faster. AF calculation speed with the EOS 40D camera is 30 percent faster than the EOS 30D model.