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Canon's Digital ELPH Turns 10
Press Release


Lake Success, N.Y. , Oct. 10, 2006 – The ELPH brand has turned ten and the proud parents at Canon want the world to join in the celebration. Crediting the design team that a decade ago, turned a technologically advanced new camera format into an elegantly-simple style statement, Canon USA Vice President and General Manager of Sales Eliott Peck today announced a series of events that emphasize the fun, fashion, glitz and glamour that the industry-leading ELPH cameras have come to characterize.

“We, of course want to share with the public our pride, pleasure and gratitude at this ten-year milestone for the Canon ELPH cameras and now the Canon Digital ELPH cameras,” said Peck. “It is the public embrace of our sleek ELPHs that has given us this phenomenal success and generated worldwide sales of more than 33-million cameras since 1996.”

Speaking at a breakfast gathering of consumer and industry press, design and fashion experts and photo and consumer electronics industry professionals at the prestigious Fashion Institute of Technology in New York City, Peck recalled the market environment and industry influences that first stimulated five competing camera companies to work together to develop a new camera format called the Advanced Photo System. He went on to recognize the foresight and insights of Canon's engineers and design pioneers that helped make the little ELPH camera in the stainless steel case the dominant proponent of that format in the days before digital and continue to keep it the digital photo revolution's leading consumer compact camera.

“Rest assured,” said Peck, “that Canon will never be content with yesterday's achievements no matter how great that success may be. We will continue to pioneer, to create accessible, new and innovative products, to move forward as a company mindful of our tradition of imaging excellence and in so doing, help move our industry forward as well.”

Peck welcomed guest speaker Sass Brown, professor in the Fashion Design Department at the Fashion Institute of Technology, who discussed the impact of the ELPH cameras design on the fashion market over the past decade.

Leading off Canon's ELPH 10 th birthday celebration is a consumer sweepstakes that will bring ten lucky winners and their guests to New York City for a totally VIP concert experience at the renowned “Z100's Jingle Ball 2006” on December 15, 2006 at Madison Square Garden . In addition to hotel, roundtrip air transportation to New York City, deluxe hotel accommodations and limousine transportation to the show, the winners will also be hosted by one of the concert stars at a pre-event, awarded prime seats for the concert and receive a customized, bejeweled Canon PowerShot Digital ELPH camera created exclusively for the ELPH 10 th birthday celebration by the hot design team at NYC Peach.

Concert details and sweepstakes entry information will be available to the public beginning in late October at

In honor of the ELPH's 10 th birthday, five additional bejeweled cameras will be auctioned off on January 9 th 2007 in Las Vegas to benefit the National Center for Missing & Exploited Children (NCMEC). Canon is a longstanding financial sponsor and vocal supporter of NCMEC. Among Canon's public awareness initiatives for NCMEC is Canon4Kids , a program that emphasizes the need for parents to have up-to-date photos when searching for a missing child.

In addition to the sweepstakes, Canon and Coach have once again joined forces to create a special limited edition 10 th birthday Coach gift set which includes an elegant leather and fabric custom camera case and a Coach edition metal neck strap; Canon's top-of-the line SD900 Digital ELPH camera with a wrist strap; a 32MB SD memory card; rechargeable Lithium battery pack, and battery charger.

Other elements included in the PowerShot SD900 Digital ELPH Coach Edition Gift Set are a USB Interface cable for high-speed transfer of images from camera to computer or printer; an audio/video cable for transferring and viewing of images on computer or television screens; and the Digital Camera Solution CD-ROM, containing the latest, easy-to-use software programs for enhancing and managing images. Attractively presented in a white gift display box and red ribbon, the PowerShot SD900 Digital ELPH Coach Edition Gift Set will be available in select retailers at the end of October for an estimated selling price of $549.99*.

*Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.


Lake Success , N.Y. , Oct. 10, 2006 – For those eyeing the satin luster of the new Canon PowerShot SD900 Digital ELPH camera's Titanium body, taking in its slim profile and gracefully curved lines, Canon offers a special treat just in time for the holiday season --- something to wrap it in. Canon has once again commissioned the renowned leather crafters at Coach to create a limited edition signature camera case for the flagship of the Digital ELPH line.

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