Lake Success, N.Y., April 22, 2008--Canon U.S.A, Inc., a leader in digital imaging, and the American Park Network today announced The Canon Forest Program, a nationwide promotional campaign. Beginning in May and running through August, for every 10 new and existing Canon Generation Green products registered, Canon will plant a tree and offer consumers the opportunity to take part in several volunteer programs that will help to revitalize urban parks, gardens and public lands.
"Canon’s commitment to the environment and helping to make it more sustainable is an inherent part of our corporate philosophy and product offerings," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Through the Canon Forest Program, we want our customers to feel a connection with their Canon Generation Green products, knowing a percentage of sales will go towards planting trees and revitalization programs, which will help offset our collective carbon footprint."
Canon’s Generation Green line of products, which includes its PIXMA, imageCLASS printer products and scanners, offers paper-saving technology and energy-saving measures, as well as minimal product packaging, all helping to contribute to the overall sustainability of the environment. Canon believes that accountability is vital to its sustainability initiatives; this is why Canon, along with the American Park Network, will enable customers to keep track of the program’s progress by visiting www.usa.canon.com/green.
Here visitors can register their new and existing Generation Green purchases; view a tree counter that will show where and how many trees have been planted; view a carbon offset meter that will demonstrate the carbon footprint reduction in real time; learn how to calculate, minimize and offset their carbon footprint through a carbon calculator; and read frequently updated Generation Green sustainability tips.
Canon established the industry’s first and longest-running Cartridge Return Program in 1990. To date, more than 150,000 tons of toner cartridges have been diverted from landfills.
In addition to Generation Green, Canon U.S.A. protects future generations by helping to preserve nature’s most valuable resources through the support of a wide range of environmental education and conservation initiatives, including the Canon Envirothon, one of North America’s largest high school environmental education competitions; the PBS Nature series; and scientific research and educational programs at Yellowstone National Park. For more information, visit www.usa.canon.com/environment.
American Park Network is the leading publisher of visitor guide magazines for national and state parks for more than two decades. With more than 20 editions, reaching 20 million people, American Park Network guides are the definitive information source for anyone planning a national park vacation. Through a carbon offset partnership with the National Forest Foundation, this year American Park Network became the world¹s first carbon-free publisher. Visit online at www.AmericanParkNetwork.com.