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CVS Pharmacy Workshops Teach Consumers How to Make the Most of the Digital Photos 'Trapped' in Their Cameras



WOONSOCKET, R.I., April 23 /PRNewswire/ -- CVS/pharmacy, the retail leader in digital imaging services and products, today announced the national launch of its first-ever "Digital Sundays" program -- free digital photography workshops for consumers in every store location with one-hour photo. To find a location near them, consumers can go to http://www.cvs.com/storefinder/.

National Program Offers Consumers Advice on Printing Digital Pictures

The digital revolution has made it easy for consumers to capture more images, but with so many options available for printing -- online, photo labs and at-home printers -- many consumers are looking to understand how it all works. Starting April 29, 2007, workshops will be held every Sunday from noon until 2:00 p.m. through August 2007.

* Participants will explore digital camera quality settings and what to consider when purchasing media cards, batteries and storage * Digital Experts will teach basic editing skills and provide hands-on instruction using the Digital Order Stations * Participants will learn how to make collages, calendars, photo mugs and other photo gifts at home and in-store * No previous digital photography experience is necessary. All participants are encouraged to bring along their digital camera and ask questions. Discounts on photo products will be advertised in circulars with coupons available at each workshop

"Digital Sundays will provide consumers with the opportunity to learn the basics of digital photography and the various options available for printing at a convenient location -- their local CVS/pharmacy," said Mike Bloom, Senior Vice President of Merchandising for CVS/pharmacy. "Many consumers feel overwhelmed by the numerous printing options for digital photos. These interactive workshops will give them the freedom to have fun with their photos and will end some of the technology mysteries of digital cameras."

CVS/pharmacy makes digital photography affordable and convenient

CVS/pharmacy has been at the forefront of the digital revolution, first by offering the CVS One-Time Use Digital Camera and then in 2005, the CVS One- Time Use Video Camcorder -- the world's first single-use point-and-shoot digital video camera -- making digital technology accessible and affordable to every consumer for the first time. With the largest distributed photo- printing network of any retailer in North America, CVS/pharmacy offers consumers the most options for fast, convenient and high-quality image processing. Internet processing with the one-hour in-store pick-up option is available at more than 5,400 CVS/pharmacy stores nationwide through the CVS Photo Center: www.cvsphotocenter.com.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS/Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy with approximately 6,200 retail locations. CVS/pharmacy is committed to serving the healthcare needs of all customers by being the easiest pharmacy for customers to use, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS/Caremark is available at http://www.cvs.com/pressroom, as well as http://investor.cvs.com.

Contacts: Erin Pensa Tobi Young CVS/pharmacy Matter Communications (401) 770-4786 (401) 351-9501 EPensa@cvs.com tobi@matternow.com

SOURCE CVS/pharmacy

CONTACT: Erin Pensa of CVS/pharmacy, +1-401-770-4786, EPensa@cvs.com; or Tobi Young, Matter Communications, (401) 351-9501, tobi@matternow.com, for CVS/pharmacy

<<PR Newswire -- 04/24/07>>


   







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