Fred H. Lerner, president and CEO of Ritz Interactive has been appointed to the Board of Directors of The International Photographic Council (IPC). The International Photographic Council (IPC) is a multinational, non-governmental organization of the United Nations composed of representatives from every major sector of the photographic industry.
Starting at Berkey Photo, Fred turned his childhood hobby of photography into a successful career spanning over 30 years.
In 1977, Fred founded California-based Lerner Photo, a wholesale photofinishing company which was sold to Qualex (Eastman Kodak) in 1992. He then served for the next seven years as president & CEO of Kodak Processing Labs.
In 1999, Mr. Lerner co-founded Ritz Interactive, Inc. He currently serves as president & CEO of the award-winning, specialty online retailer and e-commerce service provider that operates a network of websites such as RitzCamera.com, WolfCamera.com, BoatersWorld.com and others.
Fred is also the Past President of Photo Marketing Association and now serves on the board of directors. PMA represents 20,000 members in 100-plus countries who actively contribute to the expanding $83 billion imaging industry.
Ritz Interactive is an award-winning, specialty online retailer and e-commerce service provider that operates a network of websites offering high quality, branded lifestyle products. Since its inception in Irvine, California in 1999, the company has become a leader in providing a full selection of photographic and consumer electronics products as well as a wide range of marine, boating and fishing products, at competitive prices for online shoppers.
Ritz Interactive’s leading photo-specialty and consumer electronics e-commerce websites are RitzCamera.com and WolfCamera.com, while the company’s leading marine e-commerce website is BoatersWorld.com. Each of the individually branded and marketed websites offers a broad and deep selection of competitively priced products and brings an established brick-and-mortar reputation to the company’s e-commerce platform.
The International Photographic Council (IPC) is a multinational non-governmental organization of the United Nations, composed of representatives from every major sector of the photographic industry.
Founded in 1974, the IPC is dedicated to increasing worldwide recognition of photography as a universal means of communication, through the adoption of a motto, "Peace through Understanding, Understanding through Photography, the Universal Language."