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SEATTLE, WA—May 14, 2007—Leading online retailer (NASDAQ: AMZN) today announced it has acquired, the web's most comprehensive site for digital camera information and reviews. Founded in 1998 by Phil Askey, provides unbiased reviews and original content regarding the latest in digital cameras, and offers a host of features and forums designed to make it easy for consumers to find the camera that's right for them. With its unique voice and in-depth technical reviews, draws millions of unique visitors each month.

" is by far the most authoritative source anywhere for straight talk about new digital cameras," said Jeff Bezos, founder and CEO of "We at have been their fans for a long time, and we extend a big welcome to the team."

"One of the difficulties of operating independently has been the balance between producing content and delivering new site features," said Phil Askey, founder of "Now, with the support of Amazon, I'll be able to devote more of my time to expanding and improving our features – such as product reviews and discussion forums while still delivering the high-quality content that our readers have come to expect." offers in-depth reviews of the latest digital cameras and accessories, active discussion forums, digital photography and imaging news, sample images, a dynamic digital camera buyers' guide, side-by-side comparisons of the most popular models, and the web's most comprehensive database of digital camera features and specifications. will continue to function as a stand-alone operation based in London.

About, Inc., (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and