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Album Epoca Introduces to the Pros a New Concept in Wedding Photography



PHOTOKINA, Köln, Germany, September 2008 -- Totally new, totally now, and totally Italian, Album Epoca is an album brand that is revolutionizing the way professional photographers capture, preserve and package weddings.

Available only through exclusive distributors, Album Epoca provides simple design software to create albums, hand assembled with the best photographic quality pages using PhotoSi’s patented continuous page binding system, with the finest handcrafted covers. At Photokina ’08, Album Epoca will be demonstrating this unique system to professional photographers and potential distributors from throughout the world.

Created seven years ago as a division of PhotoSi, Italy’s largest photofinisher, Album Epoca has perfected this concept, which has swept many markets in Europe and even the U.S.A.

“Continuously improved and refined over the past seven years, the Album Epoca line has established itself among the most highly-regarded albums in Italy, where it has a 50% market share, and is now being introduced into other international professional wedding and memory album markets,” said Album Epoca sales and marketing manager Andrea Mainetti.

“Through PhotoSi, we have provided outstanding photo-imaging services to professionals for more than 25 years. Recognizing the need for a new approach to creating cherished memories of weddings and other events, we have developed the sophisticated bookbinding expertise to produce a unique finely crafted collection of memories in every single book. The Album Epoca line has earned a reputation for the highest standard in Italian craftsmanship. With our background and capabilities, others cannot match the level of quality and selection for the price.”

Operating since 1973, parent company PhotoSi has a strong presence in the Italian professional photography market and a solid financial performance.

To compliment the albums, the Album Epoca line includes calendars; weekly planners (diaries/scheduling books); a slideshow CD, and other products. For professional photographers, it offers custom sample books, cover swatches, a cover kit and even a presentation suitcase. It has a complete intuitive software package enabling professional photographers to design these items in a minimum time.

The company is expanding to additional global markets by developing a network of business partners who work closely with professional photographers.

Company At A Glance

* Wide range of products priced for premium wedding market including full-size albums, calendars, gift books, image CD viewer

* Founded in 1973, PhotoSi has become the leading photofinisher in Italy, with 30 percent market share

*Has captured 50 percent market share for custom wedding albums in Italy; 25 percent market share in Spain

*Sold 15,000 wedding albums in 2007

*2001 invented and internationally patented continuous page binding technology for album printing which allows viewing and enjoying two side-by-side pages as a single full

* 2001 released proprietary album design software, a powerful and versatile application to help wedding professionals create personalized albums from their desktop

* Distributed in the U.S.A., the U.K. and Ireland since Q1 2008 PhotoSi will be showing the complete line of Album Epoca at Photokina '08 international trade show, September 23-28

For more information visit www.albumepoca.com.


   







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