San Fransisco— At a press conference here, on May 31, Hewlett Packard (HP) rolled out 100 imaging and printing products, ranging from digital cameras to home- and all-in-one printers, and ink cartridges. These new products launch in time for the back-to-school and holiday shopping seasons.
“Today we're illustrating that HP is in the right markets with the right products and technologies at the right time,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP.
Joshi explained the shift from printers to printing that the electronics giant has transitioned over the past five years. HP has positioned itself to address the printing needs of consumers, to offer printing options designed to be flexible for the user to print whatever they wish, when and where they choose. For the digital photography consumer, Hewlett Packard currently offers a range of output options, from the Photosmart home printers, to the Photosmart Studio and Photosmart Express kiosks that were launched at PMA earlier this year, to its Snapfish online service.
A number of the 100 new products introduced are centered around digital photography, ranging from digital cameras to photo-printers. Notable introductions include the HP Photosmart D7360 Photo Printer, which features a kiosk-like touchscreen; to ease the transition for consumers used to printing at retail on a kiosk to home printing and visa-versa. Another new printer, the HP Photosmart A716 Compact Photo Printer incorporates a built-in 4-gigabyte hard drive. With this unique printer, consumers can now save their images to their printer, and manage the files sans computer.
The company also unveiled new versions of its HP 57 and HP 78 ink cartridges, which now feature the company's Vivera inks. The new cartridges: HP 57+ and HP 78+ will allow those customers who own an older HP printer to utilize the newer Vivera ink formulation. The Vivera inks have been shown to offer a longer life than previous HP ink formulations.
Four new digital camera models have also been added to HP's line. The new models range from 6 to 10 megapixels in resolution. On the high end, the 10MP HP Photosmart R967 features a metal body, 3-inch LCD, 3x optical zoom, 10MP resolution, HP Steady Photo Anti-Shake mode, and in-camera Design Gallery. The Design Gallery offers a variety of custom effects that can be used to alter images, and add borders.