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Flip Video Launches Next-Generation Personalization for Consumer Electronics

SAN FRANCISCO, Oct. 14 /PRNewswire/ -- The makers of the acclaimed Flip Video family of camcorders announced a next-generation personalization platform that invites consumers to choose from thousands of professional designs or custom design their own Flip Mino camcorder. This new online marketplace, created in partnership with CafePress, gives consumers the option to share their designs with the community to earn commissions for themselves or non-profit causes. For the first time ever, a consumer electronics company has given full design control to consumers, raising the standard for mass-market personalization.

The latest innovation from Pure Digital Technologies builds on the success of its wildly popular Flip Video camcorder line and recent launch of the stylish, compact Flip Mino. After just one full year in market, Flip Video has sold over 1.5 million camcorders and currently has the #1 and #3 best-selling camcorders in the U.S., according to the latest rankings from leading market research firm NPD.

"We created the Flip Mino to be a fun and simple way for people to share their stories with video. And now they can express themselves not only with the videos they record, but the camcorders they use," said Pure Digital's Chairperson and CEO, Jonathan Kaplan. "We see this as the new design frontier in personal electronics."

For no additional cost, the Flip Video personalization platform gives consumers unlimited options to create a Flip Mino to fit their individual personalities. Users can choose from thousands of designs from artists, leading design firms, celebrities, and iconic brands, or they can easily upload their own image to create a one-of-a-kind camcorder. Adding to the fun, Flip Video has built an exclusive design engine -- the Pattern Generator -- that makes it easy for anyone to make a truly unique device. By partnering with CafePress, the leaders in user-generated commerce, over 6.5 million individual CafePress users have the ability to design Flip Mino camcorders to sell on or, creating an unprecedented mass design community for Flip Mino. Consumers can add their creations to the open marketplace and earn commissions for each camcorder sold using their designs. Users can also elect to have their designs earn commissions for non-profit causes.

Weighing in at just over three ounces, the remarkably slim yet powerful Flip Mino is the perfect combination of simplicity, quality and sleek design. It features an internal rechargeable battery and 2GB of on-board flash memory for 60 minutes of high-quality video. The Flip Mino retails for $179.99. All Flip camcorders are fully compatible with Windows software, as well as, Apple's Mac video applications, including QuickTime, iMovie, and iDVD

About Pure Digital Technologies, Inc.

Based in San Francisco, Pure Digital Technologies is a pioneer indeveloping simple, affordable digital imaging solutions for the mass market. Its revolutionary Flip Video family of camcorders ignited a new category of video cameras that puts the power to shoot and share video into the pockets of everyday consumers. Flip Video camcorders are the world's first with on-board software to enable editing, organizing, and seamless video uploading to YouTube, MySpace, AOL Video and other video sharing sites. As part of its Flip Video Spotlight Program, the company pledged to deliver 1 million camcorders to help non-profits use the power of video to change the world. Flip Video is available in over 10,000 retail locations including Amazon, Best Buy, Circuit City, Wal-Mart, Sam's Club, Sears, Kmart, and Flip Video products are also available in Canada and the United Kingdom. For more information, visit

About CafePress

CafePress is the leader in User-Generated Commerce and offers sellers turnkey e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.