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Sakar International Electronics Awarded License by Warner Bros.



Edison, New Jersey, November 15th, 2007 – Sakar International, Inc., an over three decade-long brand in consumer electronics,, announced today that it has been awarded a license by Warner Bros. Consumer Products to design and develop a full range of consumer electronics based on next Summer’s live action film, Speed Racer, a family adventure that follows the young race car driver Speed in his quest for glory on and off the track in his thundering Mach 5.

Sakar will debut its Speed Racer consumer electronics collection to the trade at the International Toy Fair in February 2008. The collection will include digital still and video cameras, alarm clock radios, walkie-talkies, flashlights, MP3 players, text messengers and more. Prices will range from $5-80. Product will launch across all retail channels including mass and specialty to coincide with the May 9th movie release date.

“Speed Racer is one of the most highly anticipated films of 2008 and the accompanying product line from Sakar will only serve to increase the excitement of fans everywhere,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Sakar International is very excited to have been chosen as the consumer electronics licensee for Speed Racer – a property with a deep-rooted history. We have a great category line-up and our product design features will reflect the racing action and adventure unique to the world of Speed Racer, said Liza Abrams, Director of Licensing.”

Written and directed by the Wachowski brothers (The Matrix trilogy, V for Vendetta), who are also producing the film with Joel Silver and Grant Hill, Speed Racer is based on the classic series created by anime pioneer Tatsuo Yoshida.  The film will feature other characters that fans of the show will remember, including Speed’s family and his mysterious arch-rival, Racer X. 

The new high-octane actioner will combine the kind of revolutionary visual effects and cutting-edge storytelling that have become the benchmarks of the Wachowski brothers’ films, bringing Speed Racer into the 21st century.   The film stars Emile Hirsch (Alpha Dog) as Speed, Christina Ricci (Black Snake Moan) as Trixie and Matthew Fox (TV’s Lost) as Racer X as well as Oscar winner Susan Sarandon (Dead Man Walking) and John Goodman (Evan Almighty) as Mom and Pops Racer.  

SPEED RACER is a Warner Bros. Pictures presentation, in association with Village Roadshow Pictures, of a Silver Pictures Production.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Sakar International

Sakar International, a family-owned company, was founded in 1977 by Charles Saka. The company’s initial product line included camera lenses for Single Lens Reflex (SLR) cameras. Sakar has built its long-standing business on developing products that provide both quality and value for consumers of all ages.  

Today, Sakar is considered the #1 supplier of digital cameras to the mass retail channel and is the market leader in re-chargeable batteries. The company’s product offerings, which have changed considerably and are broad and diverse includeing: digital cameras and video recorders (and all related accessories), digital/video camera accessories, computer, iPod and gaming accessories, digital camera video bags, binoculars, CD players, MP3 players, portable sound cases, radios, gift and toy youth electronics.


   







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