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LifePics Announces New Viral Marketing Capabilities

Boulder, CO, November 16th, 2007 - LifePics announced today its new image hosting functionality, which employs viral marketing techniques to bring more business to dealers who use the LifePics solution, and attracts a younger user base through popular social networking web sites. The new image hosting functionality allows consumers to share their photos by posting them online at personal web sites, social networking sites, auction sites, message boards, blogs, and more.

"We are thrilled to offer this new service to consumers because it opens up a whole new market for us," said Howie Cohen, General Merchandise Buyer at The Bartell Drug Company. "By catering to visitors of popular sites like MySpace and eBay, we are tapping into millions of younger consumers who are now just a mouse click away from a purchase on our site."

Images shared online are linked directly to the LifePics web site that hosts the image files. Consumers can simply click on the image to view the album it comes from and place an order.

"The new image hosting functionality really broadens our entire image sharing capacity," said Ken McDonald, Vice President of Marketing at LifePics. "People can now share their images all over the web, which will generate more site activity and drive more orders to our customers."

LifePics is the market leader in online imaging solutions for photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer.

More retailers use LifePics than any other online imaging solution. LifePics' customers include mass merchants, large food and drug chains, local camera shops, and independent photofinishers. Retailers offer the service at more than 13,000 stores across the U.S., Canada, Australia, and New Zealand. LifePics works closely with retailers to help build their online photo businesses.

LifePics is an open solution that works with a variety of photo software providers and photo Web sites. In addition, the service supports a number of different print options - orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, or a variety of other printers.

For more information, visit LifePics at