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Koelnmesse Launches Region's First Specialized Photo Show



Singapore, May 2007---Koelnmesse, one of the world's largest trade fair organizers with a string of successful events to its name is proud to announce that it will launch the first specialized imaging and photography show in South-East-Asia and The Pacific region -- Imaging Expo Singapore incorporating P.I.X - Photo Imaging X-change 2007.

The event will be held 2-4 November 2007 and acts as a trade and educational platform that merges art with the technology of imaging and photography. With the focus on communicating the latest trends and technology in imaging and photography for the region, Imaging Expo Singapore is a trade fair comprising of 8,000 sqm of exhibition space at Suntec International Convention and Exhibition Centre. The trade fair will provide a launching pad for major brands into South-East-Asia and The Pacific. Visitors for the exhibition include trade visitors, dealers, studio owners, publishing professionals, professional photographers, and photography and videography enthusiasts. P.I.X - Photo Imaging X-change - is the cutting-edge interactive event which is an essential add-on to the trade fair Imaging Expo Singapore. P.I.X. comprises of conferences, seminars and classes for anyone interested in imaging and photography.

The multi-tracked conference features business-related seminars with key members of the photo and imaging industries, classes by renowned photographers, photography workshops tailored for different skill levels and niches, photo safaris to iconic spots in Singapore, photo competitions, photo salons and photographer awards. There will also be a Photo Editors & Chief Photographers Summit where world-renowned photographers will be on-hand to share their expertise and experience. Visitors will get an overview of the imaging market with a chance to learn and use the latest equipment as well as receive customized information on business improvement and professional photography techniques.

Asia Pacific Vice President of Koelnmesse, Mr. Michael Dreyer says, “The popularity of digital imaging and the tools required to achieve exceptional images has exploded worldwide as seen in the increased demand for high-end DSLR cameras. We recognized the need for a professional imaging event in the region and Singapore was the natural choice - due to its location in the region, world class infrastructure and facilities as well as the high levels of technology acceptance. In addition, the feedback from the industry was very positive for such an event, matched by our market research.”

A forecast report by IDC (subsidiary of IDG - International Data Group) predicts that the market for digital cameras in Asia Pacific is growing quickly, and by 2010 will account for 40% of worldwide digital camera shipments, out of a total of 111 million digital cameras. This matches the statistics from In-Stat which gave a value of US$7.3 billion for the Asia Pacific digital camera market in 2009. “The decision to anchor Imaging Expo Singapore & P.I.X - Photo Imaging X-change 2007 demonstrates Koelnmesse’s confidence in Singapore as a staging venue as well as the group’s optimistic outlook of the growth potential of both the Electronics and ICT industry which encompasses the digital media sector in the region. The Electronics and the ICT cluster are two of the strategic clusters that the Singapore Exhibition and Convention Bureau, a group of the Singapore Tourism Board, is actively cultivating. The launch of this event in Singapore is a testament to our efforts in attracting, creating and growing business events in these clusters. Imaging Expo Singapore incorporating P.I.X. will definitely augment our calendar of major BTMICE events,” says Mr Shaun Goh, Director, Strategic Clusters II, Business Travel and MICE Group, Singapore Tourism Board. “With Imaging Expo Singapore incorporating P.I.X - Photo Imaging X-change 2007 expected to attract 150 exhibitors, 4,000 visitors from the region and 26,000 visitors from the Singapore, plus the fact that it can leverage its unique selling point as having the only conference programme for trade professionals and end-users in the South- East Asia and the Pacific region to exchange their expertise and knowledge in the fields of imaging and photography, this event strengthens our efforts to establish Singapore as a global business events hub,” Mr Goh adds.

Being part of the Koelnmesse Group the Koelnmesse subsidiary based in Singapore, which manages Koelnmesse international business operations in Asia Pacific, will be responsible for all the preparations and the on-site management of the event. Imaging Expo Singapore incorporating P.I.X is set to become South-East-Asia and The Pacific’s most important annual trade fair for the photographic and imaging industries, bringing together people who shape and drive the imaging industry as well as opportunities to penetrate the markets emerging from digital technology's impact. This event is modeled after photokina in Cologne, Germany, the world’s most important imaging and photography trade fair which showcased 1,579 exhibitors and drew over 162,000 visitors from 157 countries last year. The big names from the imaging and photography sector were all present at the trade fair, including Casio, Canon, Epson, Fuji, Hewlett Packard, Kodak, Leica, Nikon, Nokia, Olympus, Panasonic, Pentax, Samsung and Sony. Among the major first-time exhibitors were Apple and CeWe Color, Europe's largest photofinisher. Koelnmesse also organizes Imaging Expo China/Interphoto Shanghai, an annual imaging trade show that is customized for and to enter into the Chinese market. The series of these events represents the Global Competence in Imaging trade fairs that Koelnmesse is developing for different geographic markets around the world. More information can be found at www.imaging-expo-singapore.com.


   







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