ROCHESTER, N.Y., October 31, 2007 — Since the introduction of its revolutionary inkjet business model and groundbreaking consumer value proposition, Eastman Kodak Company (NYSE: EK) has signed premier retail accounts across consumer electronics, office superstore, warehouse and mass merchandising outlets. With the latest additions of Circuit City and Sam’s Club in the U.S. and Wal-Mart in Canada, KODAK EASYSHARE All-in-One Printers are now available in more than 7,600 retail stores worldwide.
“Growing demand for Kodak’s inkjet printers validates our reasons for entering the category – consumers are looking for high-quality, affordable solutions to home inkjet printing,” said Phil Faraci, President and COO, Eastman Kodak Company. “We will continue to expand retail availability, so everyone interested in printing more for less can do so with a Kodak inkjet printer.”
Kodak’s aggressive entrance into the well-established $50 billion inkjet market in February 2007 was recently highlighted in a September report by global research firm Current Analysis. The report stated, “in the span of six months, Kodak has proven that it can win over some of the biggest names in retail, now including Wal-Mart. With the addition of major retailers across the globe Kodak is raising the stakes… and remaining a market leader for low cost-per-print.”
With replacement ink cartridges priced at just $9.99 (U.S. MSRP) for black and $14.99 (U.S. MSRP) for color, KODAK EASYSHARE AiO Printers can save consumers up to 50 percent on everything they print compared to similar consumer inkjet printers. The printers deliver crisp documents and brilliant photos, with print, scan and copy features that offer low cost of ink per page, as confirmed by independent testing lab QualityLogic, and a Kodak cost-of-printing analysis. For more information on the savings, testing and analysis, visit: www.kodak.com/go/inkdata.