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ILFORD and Sunrise Media Launch New Canadian Sales Network
Press Release

Marly, Switzerland, November 2, 2006 – ILFORD, a leading player in the development and manufacture of photo quality media for inkjet printing and photographic processes, announces today the appointment of Sunrise Media Products Corporation as their exclusive Canadian distributor of GALERIE Professional Inkjet, OMNIJET Commercial Inkjet and ILFOCOLOR Professional Photo Display Products. This will be effective as of the 6th of November, 2006.

“It is extremely important for ILFORD Imaging to identify a partner that shares the same goals as ILFORD and has the ability to provide our customers with a first class service, support and distribution network”, said Andrew Stewart, Sales and Marketing Director, ILFORD Imaging Switzerland GmbH. “Sunrise Media Products Corporation (Sunrise MPC) clearly fits the stringent criteria we identified to promote our GALERIE, OMNIJET and colour ranges effectively and to allow ILFORD to move the business forward in this key strategic market”, he added.

The ILFORD name is well established in the history of Imaging thanks to its strong photographic heritage. The company’s reputation as an expert in the field and its long established partnerships with knowledgeable and experienced distributors worldwide, have helped ILFORD to win the support of many key players in the industry. The partnership between the ILFORD brand and Sunrise MPC is an ideal marriage between two companies totally committed to making the best products available to photography professionals and enthusiasts alike.

“Sunrise MPC is delighted to have secured the rights to distribute the prestigious ILFORD ranges in Canada”, enthused John Weeks, VP Sales, Sunrise MPC. “The brands perfectly complement our existing portfolio of high quality products for the discerning photographer, commercial photo lab and commercial inkjet customers. All of these products will be available to customers through our established dealer network."

Sunrise MPC will now be contacting ILFORD customers, both old and new, to discuss the range of exciting new ILFORD products and promotions available from November.