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HWH PR/New Media Retained by Joe Kane Productions International

New York, NY - Joe Kane Productions International, LLC, a strategic joint venture between HDTV guru Joe Kane and The DVD Acquisition And Development Group, Inc., has chosen HWH PR/New Media to spearhead a national PR campaign. Joe Kane Productions International is focused on the creation of home theater calibration programming and education for consumers and industry professionals alike. Based in Fairfield, NJ, the new company will encompass a content division and a certification and education division.

Lois Whitman, President of HWH noted, "There is a lot of confusion among consumers regarding HDTV and how to get the optimum results from their newly purchased TVs. A guru in the HD industry, and one of this country's leading HD experts, designers and consultants, Joe Kane is dedicated to creating easy-to-understand and use setup DVDs as well as a certification mark of quality that consumers and professionals will associate with the best-designed home theater systems."

The first release from the company will be Digital Video Essentials: HD Basics on HD DVD and Blu-ray disc. Created for novices and aficionados alike, the comprehensive disc provides easy-to-use calibration tests and setup instructions for getting the most out of one's HDTV set and offers valuable background information on today's high definition systems. HD Basics is slated for release on October 30, 2007.