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General Imaging to Unveil Exclusive GE E850 Digital Camera at RadioShack Stores



TORRANCE, Calif., June 4 /PRNewswire-FirstCall/ -- General Imaging, the worldwide exclusive licensee for GE-branded digital cameras, announced today RadioShack will begin carrying one of its stylish new cameras in time for Father's Day.

The GE E850 will be on shelves in 3,000 company-operated RadioShack stores by June 10 and in remaining locations shortly thereafter. The digital camera will also be available on the Web at http://www.radioshack.com/ as well as through the company's Ship-to-Store and Direct-to-U programs. The GE E850 retails for less than $200 and is available exclusively at RadioShack until September 2007.

"RadioShack is very excited to exclusively introduce the GE E850 this summer," said Doug Lane, merchandising vice president of RadioShack Corporation. "This is a quality product at an affordable price and the GE name will certainly resonate with our customers as a dependable solution for their digital imaging needs."

The E850 is in the mid-range of the eight-camera GE line. It's an intermediate point-and-shoot that offers many features found in other brands' top-of-the-line models - a 28mm equivalent wide-angle lens, 8 megapixels of resolution, a 5X optical zoom, a large 3-inch LCD screen, and a highly intuitive user interface. It's powered by a rechargeable lithium-ion battery.

All GE cameras boast a sleek and intuitive design along with a host of popular, advanced functions built in as standard features, including face detection, a function that recognizes human faces, highlights them on the LCD screen, and provides adequate focus and exposure. Other features include image stabilization, red-eye removal, ISO 1600 sensitivity, and panoramic stitching, a software feature built into the camera that allows the photographer to take up to three photos of a wide vista and "stitch" them together as a single image.

Hiroshi "Hugh" Komiya, Chairman & CEO of General Imaging, said he looks forward to a long relationship with RadioShack. "RadioShack is an American institution, with a long history of leadership in consumer electronics fueled by convenient neighborhood locations and very knowledgeable sales people," he said. "We will add another chapter to that history by offering RadioShack customers innovative cameras at an excellent price."

Rene Buhay, Vice President of Sales North America for General Imaging, added he was excited about the new arrangement. "RadioShack will increase our visibility in neighborhoods throughout the country and give us access to consumers accustomed to seeing the very latest in electronics in their stores along with personal assistance in understanding how it works. It's a win-win for us both," he said.

About General Imaging

An independent new company based in Torrance, Calif., General Imaging unveiled eight cameras carrying the famous GE name in March during PMA 07, a photographic trade show in Las Vegas. More information about GE cameras is available at http://www.ge.com/digitalcameras .

About RadioShack Corporation

RadioShack Corporation (NYSE:RSH) is one of the nation's most experienced and trusted consumer electronics specialty retailers. The company has a presence through more than 6,000 company-operated stores and dealer outlets in the United States, over 100 RadioShack locations in Mexico and nearly 800 wireless phone kiosks. RadioShack's dedicated force of knowledgeable and helpful sales associates has been consistently recognized by several independent groups as providing the best customer service in the consumer electronics and wireless industries. Operating from convenient and comfortable neighborhood and mall locations, RadioShack stores deliver personalized product and service solutions within a few short minutes of where most Americans either live or work. For more information on RadioShack Corporation, or to purchase items online, visit http://www.radioshack.com/ .

Web site: http://www.radioshackcorporation.com/

SOURCE RadioShack Corporation; General Imaging



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