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Casio Unveils Name Change

DOVER, NJ, July 5, 2007 – Casio, Inc, U.S. subsidiary of Casio Computer Co., Ltd., announced that effective August 1, 2007, they will officially change the company name from Casio, Inc. to Casio America, Inc.

The company name change better conveys the position of the company within Casio Computer Co., Ltd., which is a leader among consumer electronics manufacturers and a global company with subsidiaries throughout the world.

The new name will reflect the company’s sales responsibility in both the United States and Canada and will allow for effective communication with retail executives and the company’s customer base.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.

Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit