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PTN

PTN (Business News for the Imaging Channel) is the only BPA-audited news journal serving 14,300 professionals in the imaging channel and is published 10 times a year. Since 1936, PTN has served the needs of photo and electronics retailers, mini-lab owners and photofinishers, and independent and chain drug stores involved in both traditional and digital imaging.

In the March 2007 Issue

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Cover Story

What Happens in Vegas...Shouldn't ALWAYS Stay in Vegas!

The PMA 2007 International Convention and Trade Show heads back to Sin City, bringing with it more than 25,000 attendees and the photo industry's newest, most innovative products and services.

By Jerry Lansky

Business & Marketing

Making an Experience Out of Printing

If the mere mention of a kisk caf�, lounge, or spa evokes feelings of relaxation and creativity, there's good reason: an inviting environment is one of the keys to successful in-store printing.

By Diane Berkenfeld

Retailers Getting Hooked on Photofinishing Fulfillment Online

We take a look at some of the companies that offer back-end solutions.

By Bill Schiffner

The Delicate Balance: Regular Customers Versus the Quest for New Customers

There are all kinds of promotions you can run to attract new patrons.

By Paul Rinaldi

Get Ready to Promote May... National Photo Month!

It's important that the entire photo industry present a united front during this potentially profitable 31 days.

By Grant P. Hatch

New Revenue Streams

Custom Matting & Framing

Is taking the country by storm� starting with the President of the United States.

By Tara Propper

Portrait Studio in a Box

Retailers who have been thinking of adding a studio to their service repertoire may want to consider the franchise option.

By Jennifer Gidman

The Digital Deal

The Times Refuses to Run Camera Ads (Just Kidding)

The Gray Lady may subscribe to what it refers to "the Megapixel Myth," but Don offers his rebuttal to the country.

By Don Sutherland

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