After a session, while the kids or adults are changing clothes, we're loading images into the Express software. You can adjust the images and have the customer come back when the images are done or make the changes while they watch. We do the latter. There's a definite "wow" for the customer when she's part of the creation.
Once orders are placed and paid for, we post the images to our website for reorders. A lot of our customers are repeats, so they know the pictures will be online and that they receive a discount for ordering that day in the studio. Since we offer 100 percent satisfaction guaranteed, if the customer is not happy with an image or an order, we make it right.
The ExpressDigital suite of services is the simplest, most efficient product out there. The investment is worthwhile even if you're printing your own work. You can output on your local printers or at your own lab. It's still quicker than working in Photoshop. That being said, if there's something you want to do with an image that can't be done in Express, a single button takes that image and drops it into Photoshop on your computer and another returns it to Express.
We're pretty progressive in the studio business and if there were something we needed, I'd be the first to say, "Guys, you need to make this happen." But I can't think of anything I need ExpressDigital to do that it isn't already doing. It even catalogues and archives images seamlessly. And we're currently creating coffee table books for our clients with Express.
In the coming months, we plan to open new studios by partnering with photographers with a passion for the business, and teach them how to earn a comfortable living doing what they enjoy. ExpressDigital will play an integral role in realizing that plan.
For more information, visit www.expressdigital.com
Bob Eveleth is founder and owner of Studio One to One (www.s121.com), a full-service studio that brings the style and professionalism of a private studio to the retail environment. They went digital in 2001, and opened their own photofinishing lab shortly thereafter. With 10 locations in Texas and one in North Carolina, the company continues to grow. Seven studios are slated to come online in the next 12 to 18 months. Contact Bob@S121.com.