Magazine Article


The Ol' Soft(ware) Sell
Edit your images, manage your studio, and market your work with the latest software innovations

Category: Workflow
Nikon Capture NX helps photographers realize the full potential of their image files by offering nondestructive editing and workflow options. The program acts as the raw converter for Nikon's NEF image files. Thanks to U Point technology, Capture NX is able to intelligently select chosen areas of the image to be enhanced. The program also includes a complete tool box of editing utilities designed to speed up and enhance workflow, including a batch-processing function.

onOne Software
Category: Image Editing
PhotoTools Professional Edition is a Photoshop plug-in that utilizes the power of Photoshop Actions to provide a wide range of imaging tools, including effects, corrections, and production automation in a full-featured interface. PhotoTools Professional Edition allows users to preview effects individually or combined/stacked together in a layerlike configuration and save their favorite combinations as presets to be used in the future. onOne Software's PhotoTools Professional Edition features an additional 100 effects beyond the base version of PhotoTools.

"I'm a true believer in Photoshop Actions, and I didn't think they could really be improved upon, but PhotoTools Professional Edition has taken my Actions to the next level. It's even easier and more fun. It's like Actions on steroids-I love it."-Kevin Kubota

Phase One
Category: Image Editing, Processing
The raw file format and processing in Capture One provides the best possible image quality from DSLR cameras. With more than a decade of developing raw workflow software, Phase One is renowned for and maintains the highest industry standard for image quality. Precisely adjust image rotation, white balance, color, exposure, sharpening, noise, and crop for endless output possibilities. The Capture One program allows a photographer to establish an efficient, accurate, and consistent workflow.

"Using Capture One as the basis of all my digital photography has helped maintain a quality of imagery that all my work now employs. It delivers the best possible image conversion from a raw capture and allows ease of manipulation within its intuitive environment."-Lisa Saad

Category: Other (Digital Design and Image Enhancement)
photoDUDS is a commercially licensed software product developed especially for the pro photographer. Each uniquely styled DVD contains coordinated high-resolution graphics designed to help you "dress up" your photos. Drag-and-drop backgrounds, brushes, word art brushes, templates, overlays, frames, and embellishments to aid in designing stylish custom albums, announcements, press products, gallery wraps, digital composites, marketing materials, and much more. Categories include Seniors, Babies, Brushes, and Albums; Weddings, Children, and Holidays coming soon.

"I love my photoDUDS! photoDUDS have helped add that extra ‘WOW!' in our senior portrait business this season. They are so easy to use and have saved me so much time in designing everything from our new price lists, flyers, and portraits to albums. I just bought the babyDUDS, and next week I'm using them to design a new baby album. All I want to know is: do you have one for weddings yet?"-Linda Johnson

Photo One Software
Category: Studio Management
Photo One Software gives your studio all of the tools you need to easily provide superior customer service. Your program is customized to your specific studio needs, and you're walked through the program so that your startup is trouble-free. Features include: invoicing, credit card processing, scheduling, gift-card tracking, marketing, financial reports, QuickBooks interface, image presentation, online proofing, slideshow, wedding planning, and custom contracts.

Photodex Corporation
Category: Slideshow
From digital proofing to high-end multimedia slideshows, ProShow Producer has introduced photographers to a new way of presenting their images to the world. With Producer, photographers can create multimedia slideshow presentations and output them to their choice of 14 different formats, including DVD, CD, and the newly added HD Video, Flash, and QuickTime.