Magazine Article


The Ol' Soft(ware) Sell
Edit your images, manage your studio, and market your work with the latest software innovations

Category: Image Editing, Image Management, Slideshow, Workflow, Other (Online Hosting & Sales; Electronic Lab Fulfillment)
LabPrints is a comprehensive workflow software and service solution. Using its products, photographers will increase online and in-house studio sales, sell bigger albums, and streamline their workflow. Design, build, post online, order, project, and more-all with a single application.

"LabPrints is the core of our album workflow at Claudia Kronenberg Photography. The Album Builder and Composite Designer allow us to create two different styles of albums for our discerning clients. LabPrints' software is extremely user-friendly and allows us to create well-thought-out albums in hours, not days. LabPrints offers streamlined workflow and great album design tools, not to mention exemplary customer service. All of these elements allow us to turn jobs around efficiently and to provide a higher quality of customer service to our clients."-Brea McDonald

Category: Image Management, Other is much more than an online Web gallery-it's an online event management system for pro photographers. Designed specifically for wedding photographers, is rich with features such as a flexible online album designing and printing program, commission-free sales, multiple print fulfillment options, standard and magazine-style proof ordering, sales reports, flexible discount codes, low posting fees, and incredible image quality for viewing the smallest details online.

"My studio has increased sales more than 30% in the first year of using LustreColor's digital and internet services. More importantly, my customer satisfaction rate is up 100%. Thanks for helping me make my studio greater than I ever could imagine, and for renewing my enthusiasm for professional photography."-Kevin Dooley

Master Colors
Category: Image Editing
Master Colors' HVC Color Composer Professional plug-in for Adobe Photoshop lets you select colors based on the contrast of one color relative to another color. Select a target color in the modified Color Picker, and HVC Color Composer builds a palette of colors. Its creation of palettes of complementary, adjacent, and contrasting colors is logical, and the palettes are stunning.

"As a photographer, when designing brochures, catalogs, or web pages, I use many photographs. Master Colors' color picker is an incredible tool for choosing colors of type, backgrounds, and graphics that accompany those photos. By creating palettes around a dominant color in a photo, I can surround an image with elements whose colors are in perfect harmony with the photo. The palettes offer many choices, and they are all beautiful color matches." -Thorney Lieberman
Category: Workflow, Other (Online Proofing & Ordering)
MorePhotos is a secured internet software package for online photo proofing and sales. It allows photographers to easily upload images to their website to sell and proof online. will seamlessly integrate your cart for complete brand recognition. The dynamic shopping cart allows for total control of images, pricing, and orders. You can create packages with multi-images, minimum orders, discounts, gift certificates, magazine covers, trading cards, and more.

"It is unquestionable that MorePhotos has an amazing product, great technical support, and everything you will need to sell your images online. But what you may not realize is what a great website can do for your business. I started taking pictures less than a year ago, and my business has exploded. I am certain that I would not have a quarter of the business I get without the help of MorePhotos."-Ben Shirk

Nik Software
Category: Image Editing
Nik Software Color Efex Pro 3.0 filters are the leading photographic filters for digital photography. The Color Efex Pro filters are widely used by many of today's photographers. Color Efex Pro offers both traditional and stylizing filters that offer numerous possibilities to enhance and transform images quickly and easily. Nik Software's patented U Point technology provides the ultimate control to selectively apply enhancements without the need for any complicated masks, layers, or selections. Control color, light, and tonality in your images and create unique enhancements with professional results. With 52 filters and more than 250 effects found in Color Efex Pro 3.0, you can perform high-quality retouching, color correction, and endless creative enhancements to your photographs.

"The great new interface of Nik Color Efex Pro 3.0 has instant previews, new filters, and extra controls on many of the v2.0 filters that dramatically increase one's creative options. This is essential software for the creative professional and novice alike. Color Efex Pro 3.0 is a home run and highly recommended!"-Tony Sweet

Category: Image Editing
Dfine 2.0 gives you unprecedented control over exactly how much and where to apply noise reduction. This makes it easy to eliminate noise in your images while maintaining detail and sharpness, thus improving the quality of every digital photo you take. Dfine 2.0 is specifically designed to prevent the loss of detail other noise-reduction tools often introduce.

Category: Image Editing
The new Nik Color Efex Pro 2.0 for Capture NX contains 75 photographic filters that seamlessly plug into Nikon's Capture NX photo-editing software. The software offers versatile features and functionality designed to make digital photographic enhancements not only easier, but better. Within Capture NX, you can apply any of the Nik Color Efex Pro 2.0 filters to the entire image or selectively, using various selection tools built into the Capture NX program.