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Most Important Products for Profitability/Productivity:

"My website is very important; I worked closely with a Web design firm to create a site that fits my needs. I use it to not only show my work to potential clients, but to show additional work for particular projects, and to help with communication during production and post-production. After that, there's the improvement in digital backs, particularly Canon's full-frame sensors and the medium-format single-shot digital backs. I use different backs depending on the type of job. Then there's software development. Photoshop has revolutionized our business, of course, but other important workflow software that I take advantage of are phase one's capture One for digital capture, and Extensis Portfolio for asset management."
-RicCohn

Business Tips

4 Ways to Succeed in Still-Life Photography

1. Stay open to what others say and think, and be willing to correct mistakes.

2. Don't underestimate your worth, but don't get cocky, either.

3. Keep marketing, because, if you last long enough, eventually almost all clients become ex-clients.

4. Know your equipment inside and out.

Ric Cohn's Gear Box

CAMERAS
Canon, Phase One and Leaf digital

LIGHTING
Primarily Norman strobes and Arri tungsten lights (plus several custom-made strobe units)

HARDWARE
Epson 3800 printer with a ColorBurst RIP
Canon i9900 printer

SOFTWARE
Adobe Photoshop
Phase One Capture One PRO
Adobe InDesign
Extensis Portfolio
Leaf Capture
Adobe Bridge
CD Finder
Adobe Illustrator

OTHER NECESSITIES
Gitzo tripods
ColorVision Spyder 2
PrintFIX Pro spectrometer