Mangin is meticulous about archiving all of his images for profit. As a pet project, he's gathering all of his old chromes and a few hundred negatives and scanning them into 50MB TIFF files, captioning them, and uploading them to PhotoShelter. When he's finished, Mangin estimates that he'll have a little more than 4,000 of his best images uploaded. "When photographers are young, they don't realize that the pictures they shoot now will pay dividends for the rest of their lives. The more pictures I shoot, the more money I make on stock sales."
For Mangin, part of maintaining sales is actively managing your pictures online and clearly organizing them on your website. "So many photographers don't have their images online with an agency, or arranged in a way where they can make a profit through sales," he says. "Old ladies in Nebraska can sell sweaters for their poodles through eBay-why can't photographers sell their own pictures through their sites?"
Mangin's website is completely self-contained, so he's able to frequently update his images on his own. "My site showcases my photography without some cheesy song and some annoying graphics dancing across the screen-it's simply my images," he says.
He's also a co-owner of SportsShooter.com, a community-based site with about 3,300 photographers that hosts message boards and contests. Mangin co-created the site five years ago, and he posts new content regularly. "One of our secrets to success on SportsShooter.com is that we are constantly updating it with new material," he says. "There's nothing like a bad website to really drive people away.
Mangin plans to add another title to his already successful career: author. "It would be fun to eventually do a book-but the bottom line is that I love going to the ballpark because I get to see my friends-it's my passion. I'm lucky to be doing what I'm doing right now."
For more info on mangin's work, go to www.manginphotography.com