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Lights, Camera, PMA!!!
The 2007 PMA Pro Product Roundup focuses on important Action items for professionals to keep on their radar


Canon EOS-1D Mark III DSLR
Canon EOS-1D Mark III DSLR
Super10K-HS
Super10K-HS
Epson Stylus Photo 1400
Epson Stylus Photo 1400
Straight Tube Fluorescent Light Banks
Straight Tube Fluorescent Light Banks
Induro pro tripods
Induro pro tripod
561B Monopod
561B Monopod

Imagenomic (www.imagenomic.com) announced that their plug-in product portfolio, which includes Noiseware Standard and Pro plug-ins, and their newest products, Portraiture and RealGrain, have been updated to support the latest software applications, hardware platforms and O/S releases from Adobe, Apple, and Microsoft, respectively. The current Mac OSX and PC Windows versions of Imagenomic's plug-in software tools now include support for native Intel Mac systems, as well as the new Vista operating system. Imagenomic's plug-in versions of these titles also extend their trademark speed, superior picture quality and ease-of-use functionality into Photoshop's ongoing Creative Suite 3 public beta program, and its commercial release.

ExpressDigital (www.expressdigital.com) announced support for an Apple Aperture 1.5 plug-in that allows users to upload photos directly to PhotoReflect.com, the Internet's largest virtual storefront for professional photographers.

PhotoReflect.com offers photographers the tools to sell prints and photo-related products online, generate proactive e-mail marketing campaigns to their customers, design custom storefronts to match the look and feel of their business and manage all ordering and payment directly from the site.

On another note, but one equally important was the buzz about Epson partnering with ExpressDigital to introduce a new workflow and printing solution called the Epson Portrait Edition Services, available for both the Epson Stylus Pro 3800 and 4800 printers. The new Series represents a complete hardware and software solution.

HP (www.hp.com) released DreamColor, a certified system of color technologies and sciences which helps to produce accurate, predictable and consistent color across a series of digital devices. With the combination of HP DreamColor and the HP Designjet Z Series, users can achieve standout color output, create customized RGB and CMYK profiles for any media, as well as personalize and edit the profiles to specific needs with the HP Advanced Profiling Solution.

Athentech Technologies Inc. (www.athentech.com) released Perfectly Clear image correction technology at PMA 2007. Perfectly Clear Pro is the most advanced, feature-rich 16-bit image correction software available on the market. The new software is designed specifically for professional photographers, and is based on the same imaging algorithms previously available only under license to digital imaging manufacturers and software firms.

StudioPlus (www.StudioPlusSoftware.com) and Phase One (www.phaseone.com) together announced a product integration at the PMA 2007 Trade Show. The new StudioPlus 2007 product features a true RAW workflow utilizing the Capture One RAW software. With the new integration, RAW images can be copied from a memory card, archived to a DVD, and converted to JPG previews with a single click. The RAW files can be edited, color corrected, white balanced, and adjusted using Capture One.

Fujifilm (www.fuijifilmusa.com) released new and upgraded software to support the best imaging solutions on the market. These new software enhancements include: Frontier Photo Image Controller (PIC) Version 3, Frontier Manager 2, PIC Pro 3, LS Litebox, Image Intelligence Portrait and Image Intelligence Professional.

Lighting Equipment

American Recorder Technologies, Inc. introduced Photo Studio-in-a-Box Professional Model SIB-180, featuring a 16" x 16" x 16" soft lighting tent with a built-in reflector system and two 5500K lights. The kit also includes a double-sided background and a heavy-duty camera stand that supports a DSLR.

Elinchrom, which is distributed by Bogen Imaging (www.bogenimaging.us/) announced a new, miniaturized, ultra secure, hish speed data transmission system. Providing hand held or computer wireless control of all Elinchrom RX power units, the two in one, provides both flash triggering and the wireless remote control of all RX flash unit functions. There is also a "Universal Set" for flash synchronisation with other flash systems.

Universal Electronics Industries Ltd (www.uei.com) announced two series of Fluorescent Lights designed for the professionals – Straight Tube Fluorescent Light Banks and Spiral Fluorescent Light Banks. Both series come with 5,000K color temperature. The high frequency design of the light banks has rendered them flicker-free. For the Straight Tube Fluorescent Light Banks, there are three output powers– 110W, 220W and 330W. The intensity of each model can be adjusted through the adjustment knob on the bank or via a wired remote control unit.

Harbor Digital Design LLC (www.harbordigitaldesign.com) announced the availability of the new Ultimate Light Box flash diffuser system. The Light Box diffuser may be used as a bounced, reflective, or a direct light source, or in combination together, to provide a soft, studio quality light for your photographs. A completely new design, this innovative and versatile flash diffuser system can be quickly adjusted to give the user complete control over the softness of the light.

Sharpics, Inc., (www.sharpics.com) debuted an enhanced version of its D-Flector Portable Photography Studio. Sharpics' D-Flector is a patent-pending portable photo studio that quickly unfolds in a table-top background stand. The D-Flector is available in two sizes, the 20"W x 32" and 30"W x 40". The enhanced version contains three seamless backgrounds in reflective silver, matte white and black.

Novoflex (www.novoflex.com) announced the VR-System PRO (VR-PRO), which is a system for cubical panoramas. With the VR-PRO, the camera can be rotated horizontally and vertically around the nodal point. Engravings on the clamping plates make each camera-specific position reproducible.


   







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