Magazine Article


Lights, Camera, PMA!!!
The 2007 PMA Pro Product Roundup focuses on important Action items for professionals to keep on their radar

Canon EOS-1D Mark III DSLR
Canon EOS-1D Mark III DSLR
Epson Stylus Photo 1400
Epson Stylus Photo 1400
Straight Tube Fluorescent Light Banks
Straight Tube Fluorescent Light Banks
Induro pro tripods
Induro pro tripod
561B Monopod
561B Monopod

Digital Media Cards

Refer to February 2007 issue for details.

Lexar ( has expanded its professional product line with the introduction of a 133x speed-rated Secure Digital High Capacity (SDHC) flash memory card. The card's high-speed performance, which provides a minimum write speed capability of 20MB per second, significantly reduces the time needed to download stored information.

Kingston Technology Company, Inc. ( expanded its line of Secure Digital High-Capacity (SDHC) memory cards with the introduction of a new 8GB Class 2 card. The company also announced it will add two new 4GB SDHC cards. The new SDHC format can engineer capacities beyond the current 2GB threshold for the Secure Digital (SD) format. SDHC is offered in three different Speed Classes (2, 4, and 6). Each Speed Class designation reflects the minimum sustained DTR of information to support large digital video recordings for optimum performance.

ATP Electronics, Inc. ( showcased new high capacity cards. With its monster capacity, the ATP ProMax 8GB SDHC Class 6 card lets users store more high-resolution photos and high-definition video files than ever before.

Achieving the highest speed classification and with a transfer speed rating of up to 22.5MB/sec, the card allows for seamless multimedia streaming and flawless file transfers by minimizing the time.

The SanDisk Corporation ( introduced an 8-gigabyte (GB) SanDisk II SD Height Capacity cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video. The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec. the cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards. The card carries a Class 4 speed rating.

Hoodman ( released the RAW FireWire, a UDMA reader compatible with UDMA CompactFlash cards and standard CompactFlash cards. The readers include all connectors to support FireWire 400 and FireWire 800 systems.

Bags & Cases

Reader Lookout: Check out June's Product Roundup for a complete line-up of new bags and cases.

Lowepro ( introduced the Apex line, which is a complete series of protective pouches and cases. The convenient, single-compartment design of the Apex AW bags offer quick access and accommodates a pro compact camera or digital SLR plus accessories. Soft brushed-tricot lining and interior dividers guard against scratches. Lowepro's patented All Weather Cover protects against weather, dust and sand. In addition, the new Apex PV AW pouch is designed to protect and carry a variety of digital media playback devices including photo viewers, digital storage devices and PDA's. Other features designed into the line include a built-in memory card pocket for quick access, and a reversed zipper with silent zipper pull.

Think Tank Photo ( unzips a new concept in gear accessibility for photographers, the rotation360 backpack. With the rotation 360, in seconds a beltpack can be rotated from inside of the backpack to the front of the body, allowing photographers to access their gear stored inside without having to take off or swivel the entire backpack. With a tug of the handy locking mechanism located on the padded belt, a beltpack comprising the lower half of the backpack rotates through a hole in the bottom of the backpack and around to the front. This exponentially increases photographers' ability to access their gear and to change lenses as quickly as possible and with the least amount of effort.

Tamrac ( has created a unique "pixilated" camouflage pattern with a modern blend of colors. At PMA, Tamrac introduced a line of point-and-shoot camera bags, photo messenger bags, and backpacks.

Naneu Pro ( announced the latest bags in the company's Military Series Ops, the Tango and Sierra. The bags combine the best features of Naneu Pro's Echo & Lima models, with the addition of a dedicated laptop compartment (12.1-inch laptops for the Sierra,15-inch for the Tango). The main compartments feature padded inserts that are also removable. A magnetic instant Open/Lock compartment allows fast access to documents.

The bags also include a padded shoulder strap as well as carrying handle. They both come in black or olive drab and will be available in navy blue in April.

M-ROCK ( announced the addition of two versatile backpacks, the Zion 523 and the McKinley 524, to its M-Rock Extreme line of camera bags. Both backpacks come with a single front access flap and can hold a SLR body with a battery pack. There is also room for four to six additional lenses or photo accessories. The top section inside the backpacks come with a nylon bag to transport hiking gear, lunch, and other electronic accessories.


Adobe Systems ( rolled out Adobe Photoshop Lightroom 1.0., which enables photographers to import, manage and present large volumes of digital photographs. Photoshop Lightroom includes new functionality added since beta 4.1, with significant changes to the Library and Develop modules, complementing improvements to the Slideshow, Print and Web components. Additional tools added include Hue Saturation and Luminance adjustment tools for precise and intuitive image edits. Clone and Healing features provide non-destructive edits to eliminate sensor dust across one or many images.