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Magazine Article

  


Power to the Printers
Image quality, versatility, speed drive onsite printing sales


The SELPHY ES1
The SELPHY ES1
PIXMA Pro9000
The PIXMA Pro9000
The iP6700D
The iP6700D
PictureMate Snap
PictureMate Snap
PictureMate Flash
PictureMate Flash
ASK-2000
ASK-2000
ASK-4000
ASK-4000
HP Photosmart A516 compact photo printer
HP Photosmart A516 compact photo printer
A716 compact photo printer
A716 compact photo printer
HP Photosmart A616 compact photo printer
HP Photosmart A616 compact photo printer
The HP Photosmart Pro B9180 photo printer
The HP Photosmart Pro B9180 photo printer
The HP Photosmart D7360
The HP Photosmart D7360
HiTi's 730GALA
HiTi's 730GALA
Shinko CHC-S8175 dye-sublimation thermal transfer printer
The Shinko CHC-S8175 dye-sublimation thermal transfer printer
The CHC-S1245
The CHC-S1245
The CHC-S2145
The CHC-S2145
The Kodak Professional 9810 digital photo printer
The Kodak Professional 9810 digital photo printer
The Kodak Photo Printer 6850
The Kodak Photo Printer 6850
The CP-9800DW digital photo printer
The CP-9800DW digital photo printer
Sony SnapLab digital photo system
Sony SnapLab digital photo system
The UP-GR700 digital photo printer
The UP-GR700 digital photo printer
The UP-DR150 high-speed digital roll printer
The UP-DR150 high-speed digital roll printer

—Jim Ruder, Vice President, Digital Photography & Entertainment, HP Imaging & Printing Group

Our 8" 1245 printer offers our event customers some great options for spec printing, as well as on-site production. The 1245 is a much smaller and lighter option than other 8" printers. 
—Rob Miskelly, Business Manager, Kanematsu

As we at Kodak speak with professional photographers and they share with us what they are doing, it never ceases to amaze us how they invent, reinvent, and discover new venues for event photography. The market segments are broad and diverse, including school, family life, recreation, sporting, social, and corporate events/activities. It appears to us that there may be no event where a photographer cannot capture a professional-quality image quickly, usually on the spot, and do so profitably.

The professional photographer is the documenter of special, often highly emotional, and usually once-in-a-lifetime memories. That intersection of time and the special occurrence is where the event photographer earns a living with Kodak photographic papers and thermal dye-sublimation printers.

Printing expertly, immediately, reliably, and affordably on-site, in a variety of sizes and formats, is what pros have expected for decades from the Kodak portfolio of products. We know that professionals are generally averse to a "one-size-fits-all" solution, so Kodak offers choices, but all of the choices are built on the fundamental values I've just mentioned.

Ask those in Kodak's large base of customers and they'll likely agree that Kodak has been an innovator in this area. Equally important, despite continuous, industry-leading improvements in image format and printer technology, the media portfolio is maintained long after the next generation of products moves through. As businesspeople, photographers look to amortize their investment. They're thinking: How long will it last, and how many prints can be produced at different locations, at the lowest cost, over the life of the printer? So durability and portability are also key factors in how and generally key reasons why they choose Kodak thermal printers.        

As for meeting the needs of pro photographers, Kodak strives to build reliable, robust printers at affordable levels in terms of initial equipment cost and ongoing cost per print. Further, we offer image science software and precise color management throughout the imaging chain to ensure that image quality is maintained at superior levels. This same Kodak image science is applied across all technologies, from silver halide to thermal and inkjet. In that way, the user gets accustomed to high-quality consistency of output from Kodak, regardless of technology. So, at a certain point in time, while the marketplace may be enamored by a certain printer or technology, the imaging chain and the image management science that Kodak employs are what help produce consistent, high-quality photographic output across all technologies.             
—Christopher S. Van Zandt, General Manager & Vice President, Paper & Output Systems, Americas Region, Film & Photofinishing Systems, Eastman Kodak Company

Professional photographers use Sony printers for a variety of independent social events, such as weddings and birthday parties, among others, to deliver a quick, on-site, on-demand solution for guests on the spot, eliminating the hassle of waiting and extra costs inherent in third-party processing. Another benefit is that guests leave with digital photos (and memories) in hand to enjoy instantly. Our new UP-GR700, UP-DR150 and SnapLab printers all offer these on-site services.
—Theresa Alesso, Vice President, Digital Photofinishing Division, Sony Electronics 


   







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