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Magazine Article

  


Power to the Printers
Image quality, versatility, speed drive onsite printing sales


The SELPHY ES1
The SELPHY ES1
PIXMA Pro9000
The PIXMA Pro9000
The iP6700D
The iP6700D
PictureMate Snap
PictureMate Snap
PictureMate Flash
PictureMate Flash
ASK-2000
ASK-2000
ASK-4000
ASK-4000
HP Photosmart A516 compact photo printer
HP Photosmart A516 compact photo printer
A716 compact photo printer
A716 compact photo printer
HP Photosmart A616 compact photo printer
HP Photosmart A616 compact photo printer
The HP Photosmart Pro B9180 photo printer
The HP Photosmart Pro B9180 photo printer
The HP Photosmart D7360
The HP Photosmart D7360
HiTi's 730GALA
HiTi's 730GALA
Shinko CHC-S8175 dye-sublimation thermal transfer printer
The Shinko CHC-S8175 dye-sublimation thermal transfer printer
The CHC-S1245
The CHC-S1245
The CHC-S2145
The CHC-S2145
The Kodak Professional 9810 digital photo printer
The Kodak Professional 9810 digital photo printer
The Kodak Photo Printer 6850
The Kodak Photo Printer 6850
The CP-9800DW digital photo printer
The CP-9800DW digital photo printer
Sony SnapLab digital photo system
Sony SnapLab digital photo system
The UP-GR700 digital photo printer
The UP-GR700 digital photo printer
The UP-DR150 high-speed digital roll printer
The UP-DR150 high-speed digital roll printer

Photographers using Wi-Fi-enabled cameras can send images directly from the camera to the system without cabling, allowing them to be completely mobile while shooting an event. [This system was set to be released in late April at press time.]
—Leonard Marano, Product Manager—Kiosks, Imaging Division, FUJIFILM U.S.A.

HiTi printers have been used in many different types of applications, including wedding, sports, school, ID/passport, conference, and holiday events. We know that many of them use our printers for on-site event photo printing since our printers are generally the lightest, smallest printers, with top-notch print quality when compared to the competition.

HiTi printers are also very easy to use, with event-friendly features such as built-in standalone printing (no need use a PC) and standalone auto e-frame (event-specific template) insertion functions. Other special applications include mug cup printing, photo sticker printing, photo CD-label sticker printing, and security event pass printing—the list goes on.

Our customers have been asking for photo printers that can print 8x10 images at reasonable cost, size, and eight. Customers are also demanding printers with faster printing speed, increased flexibility, and ease of use.

There are photographers who have expressed the desire to be able to shoot photographs and transfer these photographs wirelessly to the nearby printer station in order to streamline their workflow.

Hi-Touch Imaging Technologies already produces and distributes the world's lightest, smallest 5x7 and 6x8 event photo printers, and plans to introduce new products, which will be faster and more user-friendly, within a year to satisfy the most demanding pro/event photographer's demands.
—Eric Lin, General Manager, Hi-Touch Imaging Technologies

There are several ways professional photographers are using HP printers for event photography.

The first scenario is when high-end commercial photographers print proofs "on location" to test their setups (e.g., evaluate lighting, composition, exposure, etc.).  In many cases, they use HP's Compact Photo Printers, as they are compatible with a wide range of memory cards and do not require a computer connection given the built-in LCD screen and easy-to-navigate menu.

Additionally, there's a large number of event photographers who use the HP Photosmart Pro B9180 Photo Printer to produce photographs for resale during an event. Youth sports photography is a prime example. The event photographer will spend the weekend at sports tournaments taking photos and then turn around and sell final photographs to athletes, parents, and relatives. The immediacy of digital photography and digital printing technology makes this "instant" turnaround possible and desirable. Also, artists and professional photographers use 13x19 photos as proofs for large gallery-style prints as smaller (4x6 or 8.5x11) proofs may not show the level of detail needed prior to production.

We are also aware of "street photographers," especially in New York, who make their living taking and selling candid shots on the streets during prime tourist seasons. The prints are primarily produced on compact photo printers such as the HP Photosmart 516, 616, or A716 Compact Photo Printers. Because these printers are small, portable, and print almost anywhere, they can set up their "photo studio" anywhere. They can take pictures of tourists in locations such as Times Square or the Statue of Liberty, print out the photo, frame it, and sell it on the spot.

Pro photographers all have similar requirements: 1) quick printing speeds, 2) water-resistant or waterproof prints, 3) accurate color rendition, 4) reasonable portability, 5) large ink cartridge sizes to minimize downtime, 6) printers physically capable of withstanding the abuse of constantly being moved from location to location, 7) maintainability/serviceability, and 8) a wide variety of compatible media options.

In the case of event photographers, the inclusion of closed-loop color calibration (via a built-in densitometer) in the B9180 is a boon in terms of color accuracy.  This is because the B9180 is the only printer on the market that can recalibrate its color at any time. So, for example, when a photographer takes his B9180 from its normal sheltered studio environment to an event where it could be more humid or have temperatures in the 90s, the photographer can require the printer to recalibrate its color, which will take into account the specific environment the printer is experiencing. Result: consistent, accurate color in the prints made for resell. Pretty amazing and exclusively HP.

HP continues to invest heavily in R&D and is always looking to develop and incorporate new features and functionality that customers want and need. An example of our R&D is HP Scalable Printing Technology, an inkjet platform centered on a photolithographic-construction printhead technology that enables category-leading speed and excellent output quality. The HP Photosmart Pro B9180 leverages HP's SPT, delivering consistent color and high image quality, speed, and affordability.


   







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