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A Few Thoughts from the Manufacturers about Their Products and the Industry in General

Professional photographers, who have grown very loyal to Canon's professional camera products, have also grown very fond of Canon's printer products, both in the studio and on location. Many professional photographers use Canon PIXMA printers, like the iP6700D Photo Printer, on location to proof the shots they've just taken. With 9600-dpi quality and the industry's only 1-picoliter ink droplet size, pros know that a printer with this small footprint can give them vibrant, true-to-life images up to 8.5"x11" every time.

 Many pros also carry the new SELPHY ES1 Compact Photo Printer as the ideal must-have for the event photographer. These photographers take shots throughout the wedding, shower, party, etc. and print out the photos on the portable ES1 for guests to take home. The ES1 has a carrying handle, a large LCD screen, a retractable USB cord, an optional battery, and outstanding photo quality that make it an event photographer's greatest ally.
—Justin Joseph, Marketing Specialist, Canon

Professional photographers use PictureMate at corporate events, weddings, on location, and in the field, as well as for various other applications where photos are printed on the spot. Once printed, the photos can be sold, shared with guests, or even used as proofs.

PictureMate is also a great value, and many consumers as well as photographers have discovered an affordable way to print vibrant photos in less time than ever before. Some top features:

• Portability: PictureMate is extremely popular because of its portability and superior quality prints
• Speed: PictureMate produces superior-quality 4x6 prints in approximately 45 seconds
• Print quality: No competitor comes close to the quality output offered by PictureMate
• Print durability: PictureMate prints are smudge-, fade-, scratch-, and water-resistant—all critical attributes for professional photographers and consumers alike
• Connectivity and compatibility: PictureMate is compatible with all popular memory cards and recognizes JPEG and TIFF formats. Some photographers add company logos or themed borders, depending on the type of event, before they print pictures
• Simple workflow: Photographers often hire an assistant to print the photos while they continue taking the shots. PictureMate is so easy for anyone to use that it gives the photographer one less thing to worry about while capturing those memorable shots.

—Kristi Fox, Assistant Product Manager, Consumer Imaging, Epson

Event photographers are often limited in terms of time and work space, so it's important for manufacturers to provide photographers with printers that offer conveniences such as a small footprint, intuitive operation, and easy maintenance. The ASK-2000 and ASK-4000 are a good example of how manufacturers can accommodate pro photographer's needs: They feature a small footprint, can be switched on and loaded with paper or ink ribbons with the printer in place, and since no light-sensitive materials are required, these printers can be installed and operated in normal surroundings.

The ASK-4000 and ASK-2000 Digital Photo Printers enable professional photographers to quickly and easily provide their customers with Frontier-quality prints onsite at weddings, parties, and other client events. By simply connecting the ASK-2000 and ASK-4000 to a laptop via a high-speed USB 2.0 interface, photographers can leverage the printers' dye-sublimation thermal transfer technology to deliver beautiful, high-quality photographs to their customers just minutes after shooting the images.

The ASK-2000 and ASK-4000 printers feature color-correction software incorporating Fujifilm's Image Intelligence technology, enabling photographers to automatically produce superior prints with excellent color correction and smooth, natural skin tones.

At Fujifilm, we are committed to creating unique products and rich new technologies that meet the imaging needs of our customers. At PMA 2007, we unveiled our Event Photo System, a complete solution that enables event photographers to streamline their workflow by automatically incorporating images into templates and transferring them to the ASK-2000 Digital Printer in seconds for high-speed printing, without any operator intervention. The system automatically color-corrects the images, imports them into predetermined templates, and sends them directly to the printer. The FUJIFILM Instant Print Software, which is included in our Event Photo System, can send prints instantly to the ASK-4000 printer, as well without the application of templates.