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5 Keys to Portraiture Business Success

1. Shoot in natural light. Try using a fast lens with a 1.4 f-stop. Focused on the eyes with great compositions, the results will almost always impress a parent.
2. Market consistently. Mailing lists are great, but you have to send mailers at least three times—with a recognizable style to your images, accompanied by consistent branding. Keep the mailer simple.
3. Photograph something you're in love with AND WHOLLY PASSIONATE ABOUT. Your personality will show in your work.
4. Focus on a strong business model. You can't sustain a creative business if you aren't constantly looking for new clients, lower overhead, and increased sales.
5. service will make or break you. Clients want everything fast, so take advantage of the latest technologies. Maintain a blog and use your online galleries for client proofs.

Sheri Geofreys' Gear Box

Digital Camera

Nikon D2X with Nikkor lenses: 70-200mm f/2.8 AF-S, 18-200mm f/3.5 AF-S, 28-70mm f/2.8 AF-S, 12-24mm f/4.0 AF-S, 17-55mm f/2.8 AF-S, 50mm f/1.4 AF-S, 10.5mm f/2.8 AF Fisheye

Digital Darkroom

Adobe Photoshop CS2
ProShow Gold slideshow software
Epson Stylus Pro 7600
Epson Premium Semimatte

Lighting

Natural light
Photoflex softboxes
Quantum Q-Flash
JTL storbes
MicroSync digital receivers
Nikon SB-800 Speedlights

Necessities

Lexar 2GB CF cards
Showit Web
www.photoworks.com