Magazine Article


Resurgence of the Art Form
To raise the bar, differentiate yourself

Wedding party amid flower petals
Images by Giovanni Viscariello

Bride and groom in garden
Images by Giovanni Viscariello

It's easy to complain about change, but in the end it all comes down to what you already know. Nothing would give me greater pleasure than to see all of us further the art form I love so much.

Want to respond to this article online?

Visit and select Forums.

Giovanni Viscariello ( as of June 1), president of Giovanni Photographic Artist, in New York's SoHo and Pelham Manor, specializes in wedding and fashion photography. His simple, successful philosophy has always been "proven performance, coupled with proven results, will always yield proven success."