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Knowing his camera, lighting, etc. can handle any situation with great results puts his mind at ease—especially since going digital.
“I don’t wonder if the image looks good—I can see it immediately. I don’t have to worry how many rolls I’ve shot. Most important is the fact that I can give more to my customers. More photos, faster turnaround, less hassle choosing prints, etc.”
Providing clients with top-of-the-line service and amenities is part of going above and beyond for Kohn. No wonder about 80 percent of his business is referral-based. “My clients are a major source of my work. I am trying to limit the number of weddings to 40 to ensure high standards.”
Personal recommendations only go so far. Marketing and exposure fill in the gap. “The Internet is a great marketing and customer service tool. I’ve built my website so customers can get comprehensive information about my services.”
His website also includes helpful details, such as who pays for what (traditionally), a wedding to-do list, and how to protect your wedding expenses (insurance). It also gives definitions and explanations on the different styles available in wedding photography: traditional, photojournalist, and illustrative.
“There will be always someone somewhere who wants your services if you have something special to offer. Create a positive feeling about your work, be prepared for anything, and clients will come to see you as a master of the moment.”
Going above and beyond—that’s part of the Joseph Kohn package. . .

For more Kohn images, visit www.IQphoto.com