Magazine Article


How Album Companies Inspire Loyalty
Relationship, Service & Quality Are Key to Longevity

While the majority of photographers indicated that their decision to partner with specific companies was based largely on personal relationships, quality of service, and consistency and quality of the product, several considered loyalty programs interesting and felt they might entice them to take a look at a company’s product line.

Longevity and success in the wedding album industry is directly related to providing both a quality album and a robust product line. The most successful album companies are those that continuously make their customers feel appreciated and supported, and who emphasize the value of partnership, as much as product quality.