Grecco frequently uses props to enhance the idea he’s conveying in the image. His portrait of author Po Bronson, which ran in Fast Company magazine, had to convey the story of his new book, which featured interviews with people who’d lost their Internet jobs and wondered what to do with their lives. Grecco came up with the idea of using hats (what new hat will I wear?) and shoes (what new shoes will I fill?).
“I shot a simple portrait of Po, which the client wanted, then I gave him a mirror to hold over his face—a la Rene Magritte—to reflect ‘the sky is the limit’ theme.” Unexpectedly, Po began walking around with a tower of hats balanced on his head. As he passed the studio’s blue-sky background, Grecco captured what became the cover image.
In High Gear
With all his assignments, lectures, stock shoots, and an active personal life, staying organized and on top of all the logistics is difficult and critical.
“I have a good calendar program and an amazing studio manager, Laurie Goldfarb. She keeps everything straight. Shooting time is very little compared to the rest of the stuff we have to do,” says Grecco.
He’s starting off the new year in high gear. After speaking at Imaging USA in San Antonio, Texas, on dramatic lighting, he teaches at FOTOfusion at the Palm Beach Photographic Centre, January 29-February 2. In the spring, he’ll be lecturing at the Maine Workshop, June 24-30.
At press time, he was energized about a book project that’s still under wraps. Scheduled for a December 2007 release, the top-secret project will feature Grecco’s exploration of photojournalism through portraits. Also on tap: creating video content for the Time website, as well as for other clients.
Assistants and other photographers ask Grecco why he would want to share his secrets in his book, but he doesn’t see it that way.
As he jests in the book’s Author’s Note: “Remember the old joke ‘How may photographers does it take to change a lightbulb?’ Fifty. One to change it and 49 to say how they would have done it differently. So experiment, see what works, take chances, and most of all, enjoy.”
For more Grecco images or to order his book, visit www.michaelgrecco.com\