Once done, images are burned to DVD; one copy stays at the studio and one goes to his home storage. A studio photo editor views all images and removes the unuseables. Nothing is retouched at this stage. Roughly 1,000 photos are uploaded to the event album within two weeks. iView MediaPro is used to edit and batch rename images. Albums are hosted on his site and Kennedy uses PickPic for online proofing galleries and shopping cart.
“It’s the best money I’ve ever spent. I recommend this shopping cart system for any studio.” Brides visit the site and make selections.
Kennedy has a dedicated album builder to design and create the albums. Adobe Photoshop CS comes in very handy, as do Kevin Kubota’s Action Paks for Photoshop, and Leather Craftsmen albums—“the best albums out there.”
With thousands of images passing through his studio each day, Kennedy has invested in digital age systems, with everything revolving around his Macs. “I’m big on everything Apple does. I have five work stations at my studio, all with various Macs running—from the 20” iMac to the dual core towers with a 30” display to the 17” PowerBooks.”
All computers are networked so the team can access an extensive RAID system configured to a server. Kennedy stores wedding images from the past two years here. He adds, “With RAID, anybody in the studio can access any image at any time, and I can access from anywhere in the world.” His five plasma screens use Mac Minis hooked up to run various slide shows in the studio.
Kennedy relies on SuccessWare studio management software for running the studio’s finances, plus tracking and scheduling appointments. “It helps me manage client details, and keeps me in contact with vendors.”
And Into the Future
Not content to let a good customer go away, Kennedy offers additional services. “I do a lot of boudoir sessions for my brides,” he says “This has been great for extending our new relationship. After the wedding, the brides continue to call my studio for maternity and family portraits. I hope to build long-lasting relationships that will last for many years to come.”
For more Kennedy images, visit www.jimkennedyphotographers.com