Another recent ad campaign that has been successful for Weber is a series of well-received ads for Marks & Spencer, a venerable British fashion and food retailer, similar to Bloomingdale’s or Macy’s in the U.S. Marks & Spencer is a U.K. institution, but it had fallen on hard times in recent years.
Inspired by new management and a new advertising campaign with the catch phrase “What’s Your M&S,” the retailer has been able to energize both its image and its profits. Weber shot a string of celebrity print ads, which have starred 1960s fashion icon Twiggy, British supermodel Erin O’Connor, and Mick Jagger’s daughter, Elizabeth.
“Marks & Spencer was known for old fashions. But now they’re showing off all these new fashions. The campaign is really working well for them,” Weber says. “It’s wonderful to be a part of this turnaround.”
Spices of Life
Although fashion photography has been Weber’s his bread and butter for years, he receives a broad array of commercial assignments. Among them, portraits of celebrities, including Hugh Grant, Sting, Jonathan Rhys Meyers, and Rachel Weisz; images of musicians and bands as diverse as Boy George, Placido Domingo, and The Hives; and exquisitely composed travel shots.
“Like Alexey Brodovich once said: ‘Why have bacon every morning?’ Yes, it’s true. I like a bit of variety.”
It’s a diverse diet that’s clearly spelled success for Weber’s photography, both as a business and a passion.
For more Weber images, visit www.uliweber.com