ImagingInfo.com |

Magazine Article

  


The Good Life
In the world of fashion photography, Uli Weber’s name means beautiful pictures and successful ad campaigns.


Fashion Photos
Uli Weber


Fashion Photos
Uli Weber


Fashion Photos
Uli Weber


Fashion Photos
Uli Weber


Fashion Photos
Uli Weber


Fashion Photos
Uli Weber


Fashion Photos
Uli Weber


Fashion Photos
Uli Weber


Fashion Photos
Uli Weber



Another recent ad campaign that has been successful for Weber is a series of well-received ads for Marks & Spencer, a venerable British fashion and food retailer, similar to Bloomingdale’s or Macy’s in the U.S. Marks & Spencer is a U.K. institution, but it had fallen on hard times in recent years.

Inspired by new management and a new advertising campaign with the catch phrase “What’s Your M&S,” the retailer has been able to energize both its image and its profits. Weber shot a string of celebrity print ads, which have starred 1960s fashion icon Twiggy, British supermodel Erin O’Connor, and Mick Jagger’s daughter, Elizabeth.

“Marks & Spencer was known for old fashions. But now they’re showing off all these new fashions. The campaign is really working well for them,” Weber says. “It’s wonderful to be a part of this turnaround.”

Spices of Life

Although fashion photography has been Weber’s his bread and butter for years, he receives a broad array of commercial assignments. Among them, portraits of celebrities, including Hugh Grant, Sting, Jonathan Rhys Meyers, and Rachel Weisz; images of musicians and bands as diverse as Boy George, Placido Domingo, and The Hives; and exquisitely composed travel shots.

“Like Alexey Brodovich once said: ‘Why have bacon every morning?’ Yes, it’s true. I like a bit of variety.”

It’s a diverse diet that’s clearly spelled success for Weber’s photography, both as a business and a passion.

For more Weber images, visit www.uliweber.com


   







PTN Dailes HERE