A Sense of Place
While these days, Guillemot happily juggles major clients—including JCPenney, Neiman Marcus, Macy’s, and a variety of bathing suit and lingerie companies—things were not always this comfortable for Guillemot. Landing a $250-a-month job as a photographer’s assistant some 30 years ago, he went out on his own, doing fashion and architectural photo work. His first attempt at relocating to the U.S. was short lived. “I thought I spoke English, but no one else did, so I moved back to Paris.”
Getting back into architecture photography, Guillemot boned up on his English and eventually returned to the U.S. He hooked up with his first big client, Guess? jeans, 15 years ago, when they were still known as MGA, for Maurice, Georges and Armand Marciano, who began the brand.
His experience shooting architecture is evident in his fashion work, particularly in choice of locations (see sidebar). “A sense of place is very important in my work,” he says. “In fashion, I always know where to position the model in the shot so she complements the architecture around her.”
And most importantly, Guillemot knows how to keep everyone happy on set.
“I do everything in a soft way,” he says. “I try to have a fantastic atmosphere on a shoot. If you tell the model how well she’s doing, she’s always going to try to do better for you.”
For more Guillemot images, visit www.dominickphoto.com