It’s also being created with Open Source code so others will be able to adopt it easily. “We want to create a standard that others might utilize,” he says. “Backing up is an iffy proposition; it all depends on resources and time. We’re striving for a best-case scenario with this, one that should have larger applications.”
The entire system, which includes a media browser, is designed around FileMaker Pro 8, a workflow with which Jordan’s staff is already familiar.
“There are so many different ways to back up and every year there are bigger systems. The question is, where do you jump in?” Jordan says. “Right now, we’re working very hard to implement this new system and, hopefully, in two months, we’ll have it up and running and so we can put the November meltdown behind us.”
The Natural Look
With his backup issues on their way to being resolved, Jordan can now concentrate on photography, which is, of course, the driving force behind his business. A former hair and makeup stylist before becoming a photographer, Jordan got his start in imaging by taking photos of models after shoots. At first, he would only let the models see the photos he captured on the sly, but as word got out of his talents, he discovered a whole new career for himself.
These days, Jordan is known for his great lighting effects, which make his models look completely natural. “I either backlight, frontlight, or scrim my talent,” Jordan explains.
“I also use 4x8 fill cards, scoring them in sections of three and having them held up to bounce light. I try not to underlight or toplight, so I fill in with the white cards. That’s how I keep it real natural, which has become my signature look.”
With the growing buying power of teens, tweens, and young adults, Jordan has seen an increase in requests for images of young people. About 30 percent of his imaging work these days is youth-oriented, for clients such as LL Bean Kids, Land’s End Kids, American Girl, Eddie Bauer Kids, Red Envelope, and J. Crew Kids. Many of his recent youth shots are featured in this article.
“I approach photographing kids in a very different than I approach photographing adults,” Jordan says. “With kids, I tend to let my inner child out in order to relate to them. I create a fun environment with music. We dance, we sing, and we have a good time. I let the kids be kids and it shows the photos.”
Since Jordan captures most of his images on location, picking the right spot to shoot is almost as important as getting the right lighting setup. Some of his favorite places include White Sands, New Mexico; the Florida Keys; and Death Valley.
“My clients trust my judgment. They ask me what they’re looking for and the season they want to capture, then I let them know which location would be appropriate.”
As Jordan’s clients like to say about his imaging instincts: the guy’s a real natural.
To see more of jim jordan’s images, visit www.jimjordanphotography.com