While he occasionally concerns himself with backgrounds, he focuses on the couple’s expressions during intimate moments. “Say the couple gets married at the Ritz—yes, we want them in a photo where you can see the décor of the room, but my main goal is just to capture them enjoying one another.”
According to McFarlane, these head-thrown-back-in-laughter, face-contorted-with-emotion images get so much attention from potential clients, it’s virtually unnecessary for him to do any other marketing. He has been advertising with www.theknot.com since 2000. “I feel they’re the only ones that actually work for me,” says McFarlane.
The icing on the cake is the physical album the bride carries away with her. “I design pretty much all of the albums myself,” says McFarlane. “It’s very time-consuming, but I guess that’s the price you pay for quality.”
A McFarlane album is one trip down memory lane a bride might not want to
take without packing a box of tissues.
For more McFarlane images, visit www.coreymcfarlane.com