Enhancing Eye Appeal
Food stylists are artists in their own right. They’re specialty is knowing how to make food look more appetizing. For example:
• Undercook the food, so it doesn’t look dried out
• Brush on light oil to add shine to the food
• Use a “spritzer” bottle with glycerin and water to add droplets
• Work with fake ice cubes made out of hand-carved Lucite
• Substitute Elmer’s glue for milk
• Create fake ice cream out of confectioners sugar, mashed potatoes, margarine, and corn syrup.
A prop stylist adds dimension and helps establish a mood on the set. Some prop tips:
• Use fewer props and place more emphasis on them
• Select props that are smaller, lighter, and of softer shades of color than the food
• Solid and textured table cloth work better than stripes and patterns
• Keep it simple.
How do you know when your food photograph works well? Basically, if you want to reach out and eat the image, you’ve probably achieved enough of a drool factor to put away your gear.