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Matthew Klein Helps Clients Create Tantalizing Brands
The Sweet Smell of Success


Photographer Matthew Klein's photo of brownies
Brownies
Matthew Klein


Photographer Matthew Klein's photo of an Oreo cookie
Oreo cookie
Matthew Klein


Photographer Matthew Klein's photo of peanut butter on a slice of bread
Peanut butter on a slice of bread
Matthew Klein


Photographer Matthew Klein's photo of cereal
Cereal
Matthew Klein


Photographer Matthew Klein's photos of fruit popsicles and a beef taco
Fruit popsicles and a beef taco
Matthew Klein


Photographer Matthew Klein's photo of broccoli
Broccoli
Matthew Klein


Photographer Matthew Klein's photo of carrots
Carrots
Matthew Klein


Photographer Matthew Klein's photos of fruit tart and Jello
Fruit tart and Jello
Matthew Klein



Lighting is also key. Klein uses extensive spotlighting to make it appear like “there’s this wonderful available light.” “I don’t want it to look like it was done in a studio,” he explains. To that end, Klein is not afraid to experiment with a number of techniques, such as using a bare bulb, shooting through a cucoloris, or using filters made of little refractory pieces of plastic and glass to create what he calls “dirty light.”

No matter what he tries, he always wants his client’s opinion. “They’ve studied what their brand represents, and they know what they’re looking for. I seek their input. I’m there for them.”

Although he’s constantly refining his technique for clients—recent ones include Quaker Oats, Jell-O, Wolfgang Puck’s soups, and Cool Whip—the signature Klein style of creating deliciously appetizing imagery remains the same. He even admits getting confused about whether images that appear on his website are from last week or from 20 years ago—the styles are so similar. “People always ask me when I’m having my next show,” Klein says. “I tell them I’m having a show right now—it’s at your local supermarket. Just check the frozen food section.”

For More Klein Images, visit www.matthewklein.com


   







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