While youth sports cards have existed for years, they've mostly been the photo paper and glue variety. Topps is bringing to market a product line worthy of its brand.
Printed on heavy, UV-coated card stock on the same presses that produce many Topps limited edition Rookie Cards, the Amateur Sports Cards have the look and feel of Topps pro sports counterparts, since the templates were actually adapted from classic pro card sets.
Not only is this good news for parents and kids, it's great news for youth sports photographers, who will now have a premium product to pitch to the youth sports leagues offering baseball, football, basketball, hockey, and soccer.
Explains Tom Mathein, program manager for Topps Amateur Sports Cards: "Most photographers choose their career based on the creative satisfaction it gives them. You've got to love what you do. But making a successful living at sports photography, or youth sports photography, is very often determined by the ability to market the images. Our Topps Amateur Sports Cards provide an easily recognized, added value to those images that could make the difference between winning and losing a sports league contract."
Adds Mathein, "Each Topps Amateur Sports Card package is a high-margin item that can produce a nice profit." Another advantage to the photographer is that at a time when parents can get prints or make prints of family photos everywhere, these cards are unique and can only be created when the photographer's digital files are sent to Topps.
"Once you submit the order, we do the rest," says Mathein. "Every card is serialized to authenticate its content and manufacture date. The entire workflow is digital, from transmitting the images to printing on digital presses. With credit or debit cards, payment is fast, secure, and documented. Orders are started immediately and are traceable."
Parents who are accustomed to ordering sports cards from various sports leagues will notice a dramatic difference in the Topps cards quality and service. "The Topps brand is a promise it makes to its customers," says Mathein. "People know the name and it has fulfilled that promise over time."
Just one week after the child's digital image and data are transmitted to Topps, the order will be mailed directly to the customer's home in a bright yellow 4x6 direct-to-consumer mailer.
Inside the package (p. 30) will be 12 sports cards of the child, one pro sports trading card, a "Topps of the Class" coupon redeemable for three additional professional sports trading cards at a participating hobby store, and a slice of cellophane-wrapped Bazooka Bubble Gum.
So everybody wins: The photographer has a quality product that will generate significant additional revenue easily and quickly. Parents receive beautiful keepsakes of their children. And children get a kick out of having their own pro-style cards—plus four pro cards for trading and a piece of Bazooka Bubble Gum, which is sugar-free these days, by the way.
Just think of it. . . . One of today's young players becomes an All Star athlete some day. Can you imagine what his Topps Amateur Sports Card will draw at that time? Talk about a rookie card!
For more information on Topps Amateur Sports Cards, email email@example.com or call 888-212-5352