After investing over $1.5 million for 60 digital workstations, co-owner John Pardy says, “We’re very excited about being the largest digital studio in the industry. It gives us the opportunity to offer our clients a high-tech creative environment, faster turn-around, and, ultimately, better quality control of the images.”
Some Viewpoint staff photographers give us their take on going digital . . .
“With my background in computers, it was pretty easy to learn the Phase One software, CaptureOne. Seeing lighting changes in five seconds instead of 45, the final image matches everyone’s visualization much easier than before.”
“Learning the software moved the processing part of our job from the lab to the photographer, giving us a new set of things to pay attention to. But having higher-quality images to email to clients for their approval has helped streamline turnaround. Working on a Christmas outdoor lighting project for Lowe’s, I made adjustments on the architecture, lighting, and night sky on the spot, and wound up with a great look.”
“Converting to digital has been pretty easy and smooth. I still prefer using film for fine art work, but digital is the only way for production. Instant feedback is the best thing going.”
“Learning to use the software under fire—we started using cameras on client work the day they came in—was pretty tough. We had to learn how to look at images on CRTs and decide how to make changes. Quickly. But seeing a proof almost instantly is definitely a big benefit. It’s made all of our projects look better.”
“Retrofitting our older cameras and learning how they function made me learn a different shooting style. I do a rough lineup with the camera, then use the screen to fine- tune it all. Not having to wait to see images is great and, we can do a better job of checking out details before a set is ripped.”