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In the Spotlight



This new Velvia 100 was developed for photographers demanding the color saturation standard that was established with the Velvia 50.

Future professional products from Fujifilm will continue to push the technology envelope, but never at the expense of user efficiency.

For the industry as a whole, what factors are driving innovation?

The demand for instant results is growing, which, in turn, is driving innovation. Brides, just like consumers in general, are expecting shorter and shorter turnaround times. As a result, professional photographers are constantly seeking ways to work more efficiently--;without sacrificing quality.

In addition to speed, innovation is being driven by photographers' business needs. Fujifilm is constantly introducing new solutions that not only save photographers time and money, but also allow them to maintain creative control and generate additional revenue.

For example, Fujifilm added new features and functionality to Studiomaster PRO 3.0, not only to streamline workflow, but to give photographers the opportunity to build incremental business, such as slideshow CDs. As a result, they can increase profits and spend more time behind the lens instead of in front of the computer.

Do you plan to collaborate with other industry leaders to bring new products or solutions to the marketplace?

Fujifilm's distinguished history and imaging know-how have given us the opportunity to develop many of our own products, such as image sensors, lenses, camera designs, and software solutions.

The success of these products, however, is reliant upon the feedback and input of our valued users and partners. It is crucial that we collaborate to ensure Fujifilm develops the industry's best tools and offerings to meet their evolving needs.

We also work closely with industry organizations and other companies to develop products and standards that benefit the entire industry.

One example is the Picture Archiving and Sharing Standard, or PASS, for which we are working with Eastman Kodak Company and Konica Minolta Photo Imaging, Inc. The three companies recently announced the completion of PASS Specification v1.0, which will facilitate the development of compatible products and services to help ensure consumers' future enjoyment of digital pictures and videos.

"Fujifilm's history and imaging know-how have given us the opportunity to develop many of our own products, such as image sensors, lenses, camera designs and software solutions. The success of these products, however, is reliant upon the feedback and input of our valued users and partners. It is crucial that we collaborate to ensure Fujifilm develops the industry's best tools and offerings to meet their evolving needs."

What's your reaction to current product life cycles, especially for digital products?

The ever-shortening product lifecycles challenge us to strengthen our own development cycles and innovate behind the scenes with more efficient and flexible manufacturing and operational processes. We invest heavily in research and development efforts to improve our own operations and bring greater efficiencies to the new imaging products and services we are working on.

As a global company, Fujifilm currently invests over $1.6 billion in R&D annually--;that's about $4.3 million each day!


   







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