A Pictage user, Colón knows about minimizing workflow and maximizing ease of use. He prefers the online proofing system for its great service. Pictage offers unlimited uploads for one flat annual rate. "Pictage adds so much convenience for my clients that it actually helps produce more sales. I average over $500 per event in online print orders from guests who most likely would never have ordered directly through my studio. Since they do all of the production work, the added sales don't take away from the personal service I like to give my clients."
Colón's educational background and experience prepared him well for conducting marketing seminars and workshops. With a degree in marketing from Cal State Fullerton, he started his studio while attending the school.
"The teachers would be talking in class using wedding photography as an example. The other students had puzzled looks on their faces, but I knew what I needed. Marketing is so important because you can be the most creative and wonderful photographer, but if no one knows about you, you won't make any money."
Prior to shooting wedding photography, Colón was hired by
schools and promoters as a freelance sports shooter. One of his
steady gigs was snapping away at cage fighting. "My life was
threatened many times by the teammates, who are instructors or
coaches in boxing," he says.
Those days are long gone. Wanting proficiency in one niche, Colon opted for "love" over "war." And that's a good thing.
For more Colón images, visit www.mikecolón.com
Mike Colón's Gear Box
Nikon D2H with Nikon 70-200mm F2.8, 28-70mm F2.8, 17-55mm F2.8, 50mm F1.4, 85mm F1.8, 10.5mm F2.8 Nikkor lenses
Nikon SB-800 AF Speedlights
Sekonic Light Meter
Quantum Turbo Pack Batteries
Nikon rechargeable camera battery packs
Energizer rechargeable NiMH AA batteries
Xantrex Statpower Portawattz 300 DC to AC power converter
Mac G4 17" Titanium PowerBook w/Superdrive
Mac G5 with Superdrive
FireLite 80GB External Firewire Drive
LaCie 52X32X52 CD-RW FireWire Drive
LaCie 400GB BigDisk FireWire 800 Drive
23" HD flat-panel Cinema Display
mini Zio! CompactFlash Card Reader
Mitsubishi CDU-2020 dye-sub printer
Mitsubishi CP-9000DW thermal printer
iView Media Pro 2.0
Adobe Photoshop CS
WT-1A Wireless Transmitters
Lexar Professional 32x WA CF cards
SanDisk CF Cards